About AI Security Edge
We're not another tech company trying to sell AI to industries we don't understand. We're security industry veterans who've built, scaled, and sold a $130 million alarm company—now helping dealers like you harness AI to grow faster than ever.
Schedule Your AI Assessment CallOur Mission
Bring AI to the Security Industry
The security industry is being transformed by artificial intelligence, but most dealers don't have the time, expertise, or resources to implement it themselves. We bridge that gap with done-for-you AI solutions built specifically for security companies.
Level the Playing Field
Big security corporations have AI teams and million-dollar tech budgets. We give independent dealers access to the same AI capabilities—voice assistants, smart websites, automated marketing—at a fraction of the cost.
Eliminate Wasted Time & Money
Security company owners are stretched thin. We automate the repetitive tasks that drain your time—answering calls, qualifying leads, following up with prospects—so you can focus on installations, service, and growth.
Drive Real Business Results
We're not interested in vanity metrics. Every AI solution we implement is designed to capture more leads, book more appointments, close more deals, and increase your revenue. If it doesn't grow your business, we don't do it.
Meet Thad Paschall
Thad Paschall
Thad didn't learn about the security industry from a textbook. He lived it for 25 years—starting from scratch, knocking on doors, building a team, and scaling Protect America into one of the largest home security providers in America.
Along the way, he pioneered the DIY security model when everyone said it couldn't be done. He served over 800,000 customers, raised over $800 million in capital, and ultimately sold the company for $130 million.
Now, Thad is on a new mission: helping security company owners harness the power of AI to work smarter, capture more leads, and build the businesses they've always dreamed of—without adding more to their plates.
Why AI Security Edge Is Different
We're not a generic AI company or a marketing agency that just added "AI" to their name. Here's what sets us apart.
Security Industry Focus
We only work with security companies—alarm dealers, CCTV installers, access control providers. This focus means deeper expertise and better results for you.
Proven Track Record
Our founder built and sold a $130M security company. We've been where you are. We know what works because we've done it ourselves.
Hands-On Partnership
You work directly with Thad and our team—not junior account managers. We're invested in your success because your growth is our reputation.
Done-For-You Solutions
We don't hand you software and wish you luck. We implement, configure, train, and optimize everything so you can focus on running your business.
ROI-Focused Approach
Every solution we recommend is tied to revenue. We measure success in leads captured, appointments booked, and deals closed—not vanity metrics.
Agnostic Recommendations
We recommend the best tools for your needs—ours or third-party. We're not pushing products; we're solving problems.
Generic AI/Marketing Agencies
- No security industry experience
- Cookie-cutter solutions for any business
- Junior staff handles your account
- Focus on clicks and impressions
- Long contracts, slow results
- Disappear after the sale
AI Security Edge
- 25+ years in the security industry
- Solutions built specifically for dealers
- Work directly with Thad and team
- Focus on leads, appointments, revenue
- Fast implementation, no long-term contracts
- Ongoing partnership and optimization
Our Core Values
These principles guide everything we do at AI Security Edge.
Simplicity
AI should make your life easier, not more complicated. We handle the complexity so you get simple, effective solutions.
Results
We're obsessed with outcomes. Every recommendation is measured by its impact on your bottom line.
Partnership
We succeed when you succeed. We're in this together for the long haul, not just a quick sale.
Transparency
No hidden fees, no confusing jargon, no black-box solutions. You'll always know what we're doing and why.
Innovation
AI evolves fast. We stay on the cutting edge so you always have access to the latest capabilities.
Excellence
Good enough isn't good enough. We pursue excellence in every solution, every interaction, every result.
What We Offer
Comprehensive AI solutions built specifically for security companies.
AI Voice Assistants
Never miss another call with 24/7 AI receptionists that qualify leads and book appointments automatically.
- Answers every call in under 3 rings
- Qualifies leads using your criteria
- Books directly into your calendar
- Trained on security industry terminology
Smart Websites
Websites that work 24/7 as lead-generating machines with AI chat and instant response.
- AI-powered lead capture
- Instant visitor engagement
- Automated appointment booking
- AISEO optimized for AI search
AI Digital Marketing
Marketing campaigns powered by AI targeting, automation, and security industry expertise.
- Google & Facebook Ads management
- SEO & local search optimization
- Email & SMS automation
- Social media management
AI Consulting
Strategic guidance to implement AI across your security company operations.
- AI readiness assessments
- Custom implementation roadmaps
- Ongoing advisory partnerships
- 1-on-1 executive coaching
"I know the challenges you face because I've lived them. My mission is to make AI work for your business so you can focus on what matters most—growing your company and serving your customers."
Ready to See What AI Can Do for Your Security Company?
Let's talk about your business, your challenges, and how AI can help you capture more leads, save time, and grow faster than your competitors.
Schedule Your AI Assessment CallFree consultation. No obligation. Just an honest conversation about whether AI is right for your business right now.
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