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How to Get More Google Reviews for Your Security Company

⭐ Reputation Management for Security Companies

How to Get More Google Reviews for Your Security Company

87% of customers read reviews before choosing a security company. Your competitors have 200+ reviews. You have 23. Here's how to close that gap—and turn reviews into your #1 competitive advantage.

Get Your Review Strategy

⭐⭐⭐⭐⭐

Top Local Security Companies

4.8 avg (150+ reviews)

⭐⭐⭐⭐

Average Security Company

4.2 avg (35 reviews)

⭐⭐

ADT (National Average)

2.3 avg (complaints)

Why Security Companies Struggle with Reviews

You have hundreds of happy customers. But only a handful have left reviews. Here's why:

😅 You Don't Ask

Most security companies never systematically ask for reviews. They assume happy customers will leave them on their own. They don't.

⏰ Wrong Timing

Asking 3 weeks after installation when the excitement has faded. The best time to ask is right after a successful install or service call.

😤 Making It Hard

Sending customers to your website hoping they'll find Google. Every extra click loses 50% of potential reviewers. Make it one tap.

🔄 No Follow-Up

Asking once isn't enough. People are busy. A friendly reminder 3-5 days later can double your review rate.

Why Google Reviews Matter for Security Companies

Reviews aren't just nice to have—they directly impact your bottom line

87%

of customers read reviews before choosing

3.3x

more clicks for 5-star vs 3-star businesses

72%

won't take action until reading reviews

#1

factor in local search rankings

The 5-Step Review Generation System

How top security companies consistently generate 20+ reviews per month

1

Identify the Perfect Moment

Ask for reviews immediately after successful installations, positive service calls, or when customers express gratitude. The "review window" is 24-48 hours—after that, enthusiasm fades.

2

Make It Ridiculously Easy

Send a direct link to your Google review page—not your website. One click, they're reviewing. Use SMS for highest open rates (98% vs 20% for email).

3

Automate the Ask

Set up automated SMS/email sequences triggered after every completed job. Remove the human bottleneck—your review system should work whether you remember or not.

4

Follow Up (Once)

Send one friendly reminder 3-5 days later if they haven't reviewed. Keep it short: "Just wanted to make sure you got my message about leaving a review. Here's the link again!"

5

Respond to Every Review

Thank positive reviewers publicly. Address negative reviews professionally. Responding shows potential customers you care—and helps SEO.

Review Request Scripts That Work

Copy these word-for-word—they're proven to convert

📱 SMS After Installation Highest Conversion

"Hi [Name]! Thanks for choosing [Company] for your security system. We'd love to hear how everything went. Would you take 30 seconds to leave us a Google review? It really helps! [Direct Link]"

📧 Email After Service Call

"Hi [Name], Thanks for letting us take care of your security system today. If you were happy with the service, would you mind sharing your experience on Google? It takes less than a minute and helps other homeowners find reliable security service. [Button: Leave a Review]"

🔄 Follow-Up Reminder

"Hi [Name], just following up on my message from a few days ago. If you have 30 seconds, we'd really appreciate a quick Google review. No worries if you're too busy—thanks again for your business! [Direct Link]"

💬 In-Person Ask (Technician Script)

"Everything's all set and your system is working perfectly. If you're happy with how everything went today, it would mean a lot if you could leave us a quick Google review. I'll send you a text with the link—it literally takes 30 seconds."

Tools to Automate Review Generation

Stop relying on memory—systematize your review requests

📱

Automated SMS Campaigns

Trigger review requests automatically when jobs are marked complete in your CRM. SMS gets 98% open rates vs. 20% for email.

🔗

Direct Review Links

Create short URLs that take customers directly to your Google review form—no searching, no extra clicks. One tap to review.

📊

Review Monitoring

Get instant alerts when new reviews come in. Respond within 24 hours to show you're engaged and attentive.

🎯

Review Funnels

Ask customers how their experience was first. Happy customers get sent to Google; unhappy ones get sent to your support team.

📋

QR Code Cards

Give technicians cards with QR codes linking to your review page. Hand them out after every successful job.

🔄

Follow-Up Sequences

Automated reminder 3-5 days after initial request. One follow-up can double your review conversion rate.

How to Handle Negative Reviews

Negative reviews happen. How you respond can turn them into opportunities.

❌ Negative Review Example:

"Technician was late and didn't call ahead. System took longer to install than quoted. Frustrated with the experience." — John D. ⭐⭐

✓ Good Response:

"John, thank you for your feedback—and I sincerely apologize for falling short of your expectations. Being late without calling is not how we operate, and I've already addressed this with our team. I'd like to make this right. Please call me directly at [phone] so we can discuss how to resolve this. — Thad, Owner"

✓ DO

Respond within 24-48 hours
Acknowledge their frustration
Apologize sincerely (even if you disagree)
Take the conversation offline
Offer to make it right
Sign with your name and title

✗ DON'T

Get defensive or argue
Make excuses
Ignore negative reviews
Copy/paste generic responses
Ask them to remove the review
Reveal private customer details

What a Review System Delivers

Results security companies see within 90 days

20+

New Reviews Per Month

4.8★

Average Rating Achieved

35%

More Inbound Calls

Top 3

Map Pack Rankings

We've Built Review Machines Before

AI Security Edge was founded by Thad Paschall, who spent 25 years in the security industry—including building Protect America from startup to 800,000 customers before a $130 million exit.

We know that reviews are the lifeblood of local marketing. We've built systematic review generation processes that turn every happy customer into a 5-star ambassador for your business.

25+

Years in Security

800K

Customers Served

$130M

Exit Value

Frequently Asked Questions

Is it okay to ask customers for reviews?

Absolutely. Google explicitly allows and encourages businesses to ask for reviews. What you CAN'T do is offer incentives (discounts, gifts) for reviews or ask only happy customers (review gating). Ask everyone equally and make it easy.

How do I get a direct link to my Google review page?

Search for your business on Google, click "Write a review," and copy that URL. Or use Google's Place ID tool to generate a direct link. We can set this up for you as part of our review generation service.

What if I get a fake or unfair negative review?

You can flag reviews that violate Google's policies (fake reviews, conflicts of interest, off-topic content). Google removes some but not all flagged reviews. The best defense is drowning out negatives with a steady stream of positive reviews.

How many reviews do I need?

More is always better, but focus on quality and recency too. Aim for at least 50 reviews to appear credible, 100+ to dominate locally. Fresh reviews (last 90 days) matter more than total count for rankings.

Should I respond to positive reviews too?

Yes! Thank them by name, mention something specific about their project, and keep it personal. Responding to all reviews shows you're engaged and appreciative—and helps with SEO.

Complete Your Local Marketing

Reviews work best when combined with these services:

Local SEO → Beat the Nationals → 24/7 Lead Capture →

Ready to Build Your Review Machine?

Get a free reputation audit showing your current review standing and a plan to dominate your local market.

Schedule Your AI Needs Assessment

30-minute call. No obligation. Leave with a review generation plan.