Lead Generation for Security Companies That Actually Converts
Stop wasting money on tire-kickers. Get qualified leads for alarm systems, CCTV installations, access control, and monitoring services—from homeowners and businesses ready to buy.
Schedule Your AI Needs AssessmentWhy Most Security Company Lead Generation Fails
You've tried the generic approaches. Here's why they don't work for alarm companies:
❌ Buying Shared Leads
Those "exclusive" leads from HomeAdvisor or Angi? They're going to 5 other companies. By the time you call, the homeowner is exhausted from quotes.
❌ Generic Digital Marketing
Agencies that work with plumbers, dentists, and security companies don't understand your sales cycle, RMR model, or why "free installation" attracts the wrong customers.
❌ Competing on Price
Racing to the bottom against ADT's loss leaders or fly-by-night installers destroys your margins and attracts customers who cancel in 6 months.
❌ Relying on Referrals Alone
Word-of-mouth is great, but it's unpredictable. You can't build a growth plan around hoping your customers mention you at the next neighborhood BBQ.
How We Generate Leads for Security Companies
Multi-channel lead generation built specifically for alarm, CCTV, and access control businesses
Local SEO Domination
Rank #1 in your service area for searches like "alarm company near me," "security system installation [city]," and "commercial access control."
AI Search Optimization
Get recommended by ChatGPT, Perplexity, and Google AI when people ask "what's the best security company in [city]?"
Targeted Paid Ads
Google Ads and Meta campaigns that target homeowners after break-ins, new home buyers, and business owners searching for security solutions.
AI Voice Assistants
Never miss a lead again. Our AI answers calls 24/7, qualifies prospects, and books appointments directly on your calendar.
Nurture Campaigns
Automated email and SMS sequences that convert cold leads into scheduled appointments over time—without your team lifting a finger.
Trigger-Based Marketing
Target homeowners who just moved, had a break-in nearby, or are in neighborhoods with rising crime—when they're most likely to buy.
Why Security Companies Choose Us
We're not another marketing agency. We're security industry veterans who happen to do marketing.
We Understand RMR
We know you're not just looking for one-time installs. We generate leads that convert to long-term monitoring contracts.
We Know Your Numbers
Average install value. Lifetime customer value. Attrition rates. We optimize for the metrics that actually matter to security companies.
Quality Over Quantity
10 qualified leads beat 100 tire-kickers. We focus on homeowners and businesses with budget, urgency, and decision-making authority.
Speed to Lead
73% of leads go with the first company that responds. Our systems ensure you're engaging prospects within minutes, not hours.
What to Expect
Results our security company clients typically see within 90 days
Our Lead Generation Services
Everything you need to fill your calendar with qualified security leads
1 Search Visibility Package
Dominate Google and AI search results in your service area so you're found first when homeowners and businesses search for security solutions.
2 Paid Advertising Management
Strategic ad campaigns that target high-intent buyers at the exact moment they're ready to purchase security systems.
3 Lead Capture & Qualification
Convert website visitors into booked appointments with AI-powered tools that work around the clock.
4 Nurture & Conversion
Not everyone buys on the first touch. Our automated sequences stay in front of leads until they're ready to move forward.
Built by Someone Who's Been in Your Shoes
AI Security Edge was founded by Thad Paschall, who spent 25 years in the security industry—including building Protect America from startup to 800,000 customers before a $130 million exit.
We know what it takes to generate leads that actually close, because we've done it ourselves at massive scale. We've hired the marketing agencies. We've bought the shared leads. We've made every mistake—so you don't have to.
Frequently Asked Questions
Explore Our Other Services for Security Companies
Lead generation is just one piece of the puzzle. See how we help security companies dominate their markets:
Ready to Fill Your Calendar with Qualified Leads?
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