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Marketing for Security Companies
đź”’ The Only Marketing Agency Built BY Security Industry Veterans

Marketing for Security Companies That Actually Generates Installs

Stop wasting money on marketing agencies that don't understand the security business. Get AI-powered marketing built by someone who's generated over 800,000 security customers.

Get Your Free AI Marketing Assessment →

Why Generic Marketing Agencies Fail Security Companies

You've probably tried a marketing agency before. Here's why it didn't work.

🎯 They Don't Understand Security Sales Cycles

Security isn't impulse buying. Homeowners need trust. Commercial buyers need proposals. Fire alarm clients need compliance expertise. Generic agencies don't get this.

📊 They Measure Vanity Metrics

Impressions, clicks, followers—none of that matters. You need booked appointments, qualified leads, and signed contracts. Most agencies can't connect marketing to actual installs.

đź”§ They Don't Know Your Verticals

Marketing CCTV to a warehouse is completely different than selling monitored alarms to homeowners. One-size-fits-all campaigns waste your budget on the wrong prospects.

⏰ They Can't Keep Up With AI

AI is transforming how customers find security companies. If your marketing isn't optimized for ChatGPT, Perplexity, and AI search, you're already falling behind.

AI-Powered Marketing Services for Every Security Vertical

No matter your specialty, we have the tools and strategies to fill your install calendar.

🔍 Local SEO & Google Domination

Rank #1 in your service area for searches like "security company near me," "alarm installation [city]," and "commercial CCTV installer." We optimize your Google Business Profile, build citations, and create geo-targeted content.

🤖 AI Search Optimization (AISEO)

50%+ of buyers now ask AI assistants for recommendations. We optimize your online presence so ChatGPT, Perplexity, and Google AI recommend YOUR company—before they ever see your website.

📞 AI Voice Agents & Lead Qualification

Never miss another lead. Our AI voice agents answer calls 24/7, qualify prospects on budget and timeline, handle FAQs, and book appointments directly on your calendar—sounding completely natural.

🎯 Targeted Paid Advertising

Laser-focused Google and Facebook ads targeting your ideal customers. Homeowners for residential, facility managers for commercial, business owners for fire and access control. No wasted spend.

⚡ Automated Lead Nurture

Most quotes go cold due to slow follow-up. Our automated sequences send instant follow-ups via text, email, and voicemail—keeping your company top-of-mind until they're ready to sign.

📊 ROI Tracking & Analytics

Know exactly which marketing generates installs. We track every lead from first click to signed contract so you can double down on what works and cut what doesn't.

We Don't Just Market Security—We've BUILT Security Companies

Most marketing agencies have never done an install. We've done hundreds of thousands.

25+
Years in Security
800K+
Customers Generated
$130M
Successful Exit
$800M+
Capital Secured

I've Sat in Your Chair

I started Protect America from scratch and grew it to over 800,000 customers before a $130 million exit. I've dealt with everything you're dealing with—hiring techs, managing install crews, competing with nationals, and figuring out how to get more leads without burning money on marketing that doesn't work.

That's why I built AI Security Edge. To bring the marketing strategies and AI technology that actually work in this industry—not generic tactics from agencies that don't understand the security business.

When you work with us, you're not getting an account manager who's never sold a system. You're getting strategies from someone who's built one of the largest security companies in America.

— Thad Paschall, Founder of AI Security Edge
Founded Protect America Pioneered DIY Security Model $130M Exit 25+ Years Industry Experience

Frequently Asked Questions

Do you work with all types of security companies?
Yes. We work with residential alarm dealers, commercial integrators, fire alarm companies, access control specialists, and CCTV installers. We have dedicated strategies for each vertical because the marketing approach is different for each. Click the specialty links above to see strategies specific to your business type.
What makes you different from other marketing agencies?
Simple: we've actually built and sold a security company. Our founder generated over 800,000 security customers before his $130M exit. We understand your sales cycles, your competition, your customer objections, and what it takes to get someone to sign a monitoring contract. Most agencies have never done a single install.
What is AI Search Optimization and why does it matter?
Over 50% of consumers now use ChatGPT, Perplexity, and Google's AI features to research products and services—including security. When someone asks "What's the best security company in [your city]?" you want to be the answer. AISEO is how we make that happen by building your online authority so AI assistants recommend you.
How do your AI voice agents work?
Our AI voice agents answer your phones 24/7 with natural-sounding conversation. They can answer common questions about your services, qualify leads on budget and timeline, handle objections, and book appointments directly on your calendar. They never have a bad day, never miss a call, and cost a fraction of a full-time receptionist.
How quickly will I see results?
Paid ads can generate leads within days. Local SEO typically shows improvement in 30-60 days. AI search optimization is a 60-90 day build. AI voice agents and automation systems work immediately once configured. Most clients see meaningful ROI within 60-90 days, with compounding results over time.
What's the investment level?
It depends on your market size, competition, and growth goals. We work with security companies investing anywhere from $2,000 to $20,000+/month in marketing. Schedule a free assessment and we'll give you a custom recommendation based on your specific situation—no obligation.
Do you require long-term contracts?
No long-term contracts required. After an initial 90-day setup period, we offer month-to-month service. We keep clients because we deliver results, not because they're locked in. That said, SEO and AISEO strategies work best with 6+ month commitments since building authority takes time.

Ready to Fill Your Install Calendar?

Get a free AI marketing assessment from someone who's actually built and sold a security company—not a marketing agency that's never done an install.

âś“ Market Analysis
âś“ Competitor Review
âś“ AI Search Audit
âś“ Custom Strategy
Schedule Your Free AI Marketing Assessment →

30-minute strategy call • No obligation • Talk directly with Thad

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