SEO for Security Companies That Actually Generates Leads
Stop losing deals to ADT and national brands. We help alarm, CCTV, and access control companies dominate local search and get found by customers ready to buy—not just browse.
Schedule Your AI Needs AssessmentWhere Do You Rank When Customers Search?
Why Most Security Company SEO Fails
You've probably tried SEO before. Here's why it didn't work:
❌ Generic Marketing Agencies
They work with dentists, plumbers, and lawyers too. They don't understand RMR, monitoring contracts, or why "free installation" keywords attract tire-kickers.
❌ Wrong Keywords, Wrong Customers
Ranking for "home security" puts you against ADT's million-dollar budget. Local, high-intent keywords like "alarm installer [city]" are where you win deals.
❌ Ignoring Local Search
90% of security customers search locally. If your Google Business Profile isn't optimized and generating reviews, you're invisible to ready-to-buy customers.
❌ No Industry Expertise
They don't know that "Qolsys installer" or "DMP dealer" keywords convert 10x better than generic terms. Industry knowledge = better ROI.
Local SEO: Where Security Companies Win
90% of your customers search locally. We make sure they find you first.
Google Business Profile
Complete optimization, category selection, service areas, posts, and Q&A management. Show up in the Map Pack where 46% of local clicks happen.
Review Generation
Automated review request campaigns that build your reputation. More 5-star reviews = higher rankings and more trust from potential customers.
Citation Building
Consistent NAP (Name, Address, Phone) across 50+ directories. Clean up duplicates and incorrect listings that hurt your rankings.
Service Area Pages
Dedicated landing pages for each city and neighborhood you serve. Rank for "[service] + [city]" searches across your entire territory.
Mobile Optimization
60%+ of local searches happen on mobile. We ensure your site loads fast and converts visitors into calls—not bounces.
Local Link Building
Partnerships with local business directories, chambers of commerce, and community sites that boost your local authority.
Why Security Companies Choose Us
We're not a generic agency. We're security industry veterans who understand your business.
We Know Your Keywords
Qolsys, DMP, DSC, Alarm.com, 2GIG—we know the brands and terms your customers search. Generic agencies target "home security" and waste your budget.
We Understand RMR
We optimize for customers who want monitoring contracts, not DIY kits. Higher lifetime value customers = better ROI on your SEO investment.
We've Beaten ADT Before
Local security companies can outrank national brands with the right strategy. We've done it for companies across the country.
We Track What Matters
Not just rankings—leads, calls, and booked appointments. We report on the metrics that actually impact your revenue.
Keywords That Actually Convert
We target the searches that lead to sales—not just traffic
Our SEO Services for Security Companies
Everything you need to dominate local search and generate more leads
1 Technical SEO Foundation
We fix the technical issues that prevent your site from ranking—most security company websites have critical errors holding them back.
2 On-Page Optimization
We optimize every page on your site to rank for high-intent keywords that bring in qualified leads.
3 Local SEO Domination
90% of your customers search locally. We make sure you show up in the Map Pack and local results.
4 Content & Authority Building
We create content that establishes you as the local security expert and earns backlinks naturally.
What to Expect
Typical results our security company clients see
Your SEO Timeline
What happens after you start working with us
Month 1: Foundation
Complete site audit, technical fixes, Google Business Profile optimization, and keyword strategy. We fix the issues holding you back.
Month 2-3: Building Momentum
On-page optimization, content creation, citation building, and review generation campaigns. Rankings start climbing.
Month 4-6: Visible Results
Significant ranking improvements, increased organic traffic, and more inbound leads. You see measurable ROI.
Month 6+: Dominance
Continued optimization, content expansion, and authority building. You become the go-to security company in your market.
SEO by Security Industry Veterans
AI Security Edge was founded by Thad Paschall, who spent 25 years in the security industry—including building Protect America from startup to 800,000 customers before a $130 million exit.
We know what keywords convert because we've been on your side of the business. We've hired the marketing agencies that overpromise and underdeliver. We've wasted money on SEO that generates traffic but not leads. That's why we do things differently.
Frequently Asked Questions
Complete Your Marketing Stack
SEO works best when combined with our other services for security companies:
Ready to Outrank Your Competition?
Get a free SEO audit and see exactly what's holding your rankings back—and how to fix it.
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