We Checked 1,882 Security Companies Against AI — 92% Never Get Recommended
A new benchmark of 1,882 U.S. alarm and security companies found that only 8% ever get recommended by Google and ChatGPT. Here's what that means for your business.
Watch the 40-second breakdown above.
In July 2026, we ran a benchmark on 1,882 security and alarm companies across the United States. The question was simple: when someone asks Google or ChatGPT who to trust for home security, does your company come up?
The answer, for most dealers, is no.
The Numbers
Out of 1,882 companies checked, only 151 — about 8% — ever got recommended by name. The other 92% never showed up at all, no matter how the question was asked. Not a mention, not a passing reference. Nothing.
That's not a small gap. That's the overwhelming majority of the industry sitting completely outside the conversation homeowners are already having with AI.
Why This Matters More Than It Used To
For decades, getting found meant a good listing, a truck wrap, maybe a spot in the phone book or a top slot on a map search. Those channels still matter, but a new one has quietly taken over a huge chunk of the "who should I call" decision: people are asking Google and ChatGPT directly, and trusting whatever name comes back.
Think about how a homeowner shops today. They don't always scroll through ten search results and compare five websites. Increasingly, they just ask — "who's a good security company near me" — and take the first answer at face value. If your name isn't in that answer, you were never in the running. Not because your service is worse. Not because your price is wrong. Because the AI simply doesn't know you exist.
That's the uncomfortable part of this benchmark. It's not a ranking of who's best. It's a measurement of who's visible at all. And right now, 92% of the industry is running a real business with no presence in the tool millions of people are starting to use as their front door to hiring a security company.
This Isn't About Being Big or Small
We didn't find that only the national brands make the cut. Plenty of independent dealers showed up in the 8%, and plenty of large, well-established companies didn't. What separated the two groups wasn't size — it was whether their business had a clear, consistent digital footprint that AI systems could actually pull from. Reviews, mentions, service pages, structured information about who they are and what they do. Companies that had that showed up. Companies that didn't, vanished.
What You Can Do About It
The first step is knowing where you stand. We publish a running leaderboard at mostrecommendedhomesecurity.com so dealers can see, in plain terms, who's currently getting recommended by AI and who isn't. It's public, it's updated, and it's not selling anything — it's just the data.
If you want to know specifically whether your company shows up, and why or why not, we built a free AI visibility check at /audit. It takes a few minutes, and it tells you flat out whether Google and ChatGPT currently recommend your business — and what's likely keeping you out if they don't.
Being invisible to AI isn't a permanent condition. It's a fixable gap, but only if you know it's there. Most dealers we talk to had no idea this was even a factor in how they're losing leads. Now you do.
Frequently Asked Questions
What does it mean for a security company to be "recommended" by AI?
It means that when someone asks Google or ChatGPT a question like "who's a good home security company," that company's name actually appears in the answer. Being listed on a website or having good reviews doesn't automatically mean the AI will name you — our benchmark measured whether it actually did.
Is this the same as normal SEO or Google Maps ranking?
No. Traditional SEO and map rankings are about showing up in search results pages. This benchmark measures something different: whether AI tools directly say your company's name when someone asks for a recommendation. A company can rank fine on Google Maps and still never get mentioned by AI.
Why did only 8% of companies get recommended?
The companies that showed up tended to have a clear, consistent digital presence — reviews, mentions, and service information that AI systems could reliably pull from. Companies without that consistent footprint simply weren't part of what the AI had learned to associate with trustworthy security providers.
How can I find out if my company is one of the 92%?
You can check the public leaderboard at mostrecommendedhomesecurity.com to see current standings, or run the free AI visibility check at /audit to get a direct answer for your specific business, along with what might be holding you back.