About Us
Built by an operator
who’s actually done it.
AI Security Edge is led by Thad Paschall, who ran his security company for 23 years, from startup to exit, and generated over $600 million in revenue.
Founder Story
I’ve sat in your chair.
I ran an independent security company for 23 years, from startup to exit. I started it with my own and my family’s savings, before we ever raised outside capital. It became one of the largest in the country, generated over $600 million in revenue, and ranked in the SDM 100’s top 15 for more than a decade.
I financed it every way there is, competed against the nationals, and learned what actually moves a security business and what just burns cash. I’m not a consultant who read about your industry. I lived it.
Don’t take my word for it — Protect America has its own Wikipedia page, and my name’s in the first sentence. The article lays it out: founded in 1992, and credited with producing the first monitored self-installed security system business model in 2005 — years before the self-install category exploded.
Building an independent security company
In revenue
SDM 100 for over a decade
Protect America annual revenue, as published in the SDM 100
$ millions per data year · published figures total ≈ $663M for 1998–2014 alone
Top 20 every year
on the SDM 100, 2001–2017 — top 15 most of those years
Top 10 subscriber base
7th–9th largest residential security subscriber base in the U.S., 2007–2017
$70.2M peak year
2013 — with 158,854 active customers
Source: SDM Magazine’s published SDM 100 rankings, 1999–2015 editions (each edition reports the prior calendar year). Subscriber figures are active accounts at year-end. Across 23 years the company built over $600 million in revenue — for years the model included selling accounts in bulk, sometimes tens of thousands at a time, before shifting to retaining the book.
Why We Exist
Why AI Security Edge exists.
The way customers pick a security company is changing fast. They’re asking ChatGPT and Google, “who’s the best near me?” — and most independents aren’t in those answers at all. Meanwhile the nationals have whole teams for this and the roll-ups are buying up the market. Independents deserve the same firepower without a corporate budget. That’s why I built this.
What We Do
Built for security companies — by someone who ran one.
We turn your company into a sales machine that books customers while you sleep, get you found in every town you cover, answer your customers’ calls day and night, and win back the accounts you lost — all built for security companies, by someone who ran one.
AI 24/7 Sales Machine
Your website answers, qualifies, and books the visitor the second he lands, at 2 p.m. or 2 a.m. And you get found and named when someone asks Google or ChatGPT who to call.
AI 24/7 Support Line
Every customer call answered day or night, the fix walked, the truck rolled only when it is real hardware.
Not a security company?
Security and alarm companies are the only businesses we take, and we would rather say so than take your money and learn your trade on your dime. If you run a different kind of local business, our sister company Fast Digital Marketing does this same work for plumbers, roofers, HVAC companies, and around a hundred other trades. Same team, same tools — just pointed at your industry instead of ours.
How We Operate
Always ask why. Then run fast.
The operating rules Thad built a nationwide security company on — the same rules we build product on every day.
Always ask why
Why can’t I do this? Why not? Why? Keep asking until the real answer shows up. Most “that’s just how it works” falls apart on the third why.
Do what others won’t
Answer at 11pm. Ship the price everyone else hides. Build the feature other vendors charge extra for. Most of the edge is just showing up where others stopped.
Run fast. Don’t look back
When the answer is yes, move. Speed beats perfect every time. We ship in days what big vendors ship in quarters — because momentum is the product.
The Promise
One operator to another.
No angle. I’m not buying your accounts and I’m not competing with you. I’m an operator who’s been where you are, sharing what worked — so the independents make it, not just the nationals.