About Us
Built by a security industry founder.
Run by AI.
AI Security Edge gives every security company the same online firepower the national brands use — at a price that actually fits.
Founder Story
Trucks and hard-wire to a nine-figure exit.
AI Security Edge was founded by Thad Paschall, who spent 23 years in the security industry building and scaling his own company.
For the first ten years he did it the traditional way — a fleet of trucks, technicians installing hard-wired and then wireless systems, serving both residential and commercial customers. Then, in the 2000s, he pioneered one of the industry’s first DIY home-security business models — going on to create more than 800,000 customers and a nine figures exit at Protect America.
Along the way he wrote the checks for websites that never ranked, ad agencies that burned budget, and SEO firms that sent monthly PDFs but never moved the phone. He also learned what actually fills an install calendar: answer every call, follow up fast, earn the reviews, and show up the moment someone nearby is ready to buy.
That is the playbook AI Security Edge ships — built for security companies, delivered by AI, from a founder who has run the trucks and reinvented the business model.
Years in security
Exit at Protect America
U.S.-based platform
Our Philosophy
Keep it simple, stupid.
KISS. The oldest rule in business, and still the one most agencies break. Most win by making it look complicated so you cannot leave. We win by making it so simple you stay because it works.
One price, every security company
A residential alarm dealer and a commercial integrator both pay the same $297/mo for the Smart Website. No custom quotes, no sales calls, no mystery.
AI does the heavy lifting
Your website, your voice receptionist, your review requests, and your follow-ups run on automation — 24/7, no sick days. That is how we charge $297 instead of $1,500.
Live in 5 business days
Answer a few questions, upload your logo, pick your colors. Five business days later your Smart Website is live and ranking.
You own the dashboard
Every call, every form, every review, every follow-up — in one place, in real time. Upgrade, downgrade, or cancel in one click.
No contracts. Ever.
Every plan is month-to-month. If we stop earning our keep, you walk away. No phone calls. No retention specialist. Just a cancel button.
Plain English, always
No buzzwords. No jargon. Every feature, every invoice, every report — written so a ninth-grader gets it on the first read.
How We Operate
Always ask why. Then run fast.
The operating rules Thad built a nine figures company on — the same rules we build product on every day.
Always ask why
Why can’t I do this? Why not? Why? Keep asking until the real answer shows up. Most “that’s just how it works” falls apart on the third why.
Do what others won’t
Answer at 11pm. Ship the price everyone else hides. Build the feature other agencies charge extra for. Most of the edge is just showing up where others stopped.
Run fast. Don’t look back
When the answer is yes, move. Speed beats perfect every time. We ship in days what big agencies ship in quarters — because momentum is the product.
Why We Exist
Small business marketing is broken.
The old way
- ✕$2,000/mo retainer with a 12-month contract
- ✕A junior account manager who just graduated
- ✕Monthly PDF reports full of charts, no leads
- ✕Calls going to voicemail after 5pm and all weekend
- ✕A website you cannot edit without a ticket
The AI Security Edge way
- ✓$97–$497/mo plus à la carte AI agents, month-to-month, cancel in one click
- ✓AI that never takes a day off or misses a call
- ✓Live dashboard — every call, lead, and review
- ✓24/7 answering — including nights and weekends
- ✓Self-serve edits that save in seconds, not days
Our Mission
Give every small business access to the same digital marketing firepower the big corporations use — at a price point that makes sense. No fluff, no vanity metrics. More leads, more revenue.
Our Approach
One integrated system — website, voice receptionist, AI Search Optimization, reviews, and nurture — working together as a single revenue engine. Built on AI so you pay software prices, not agency prices.
Our Guarantee
No long-term contracts. $0 setup on every plan. Cancel anytime from your dashboard. We earn your business every month by delivering results you can see — and feel in your bottom line.
Ready to see it work for your business?
Get a free audit of your current online presence — website speed, AI search visibility, Google Business Profile, and missed-call risk. No sales pitch, no strings.
Or call us direct: (737) 353-5588