Live Demo Available · Built for Alarm Dealers
The only CRM built for security companies
— powered by AI.
A fully branded CRM, AI voice agents, automated reviews, and a mobile app — designed specifically for alarm, CCTV, access control, and fire alarm companies. One platform, one login, no GoHighLevel. And it doesn’t just organize the customers you have — it goes and gets the next ones. Click through the live demo and see your business the way it should run.
Or call us direct: (737) 353-5588
SecurityEdge CRM — Live Dashboard
147
New Leads
89%
Response Rate
$42K
Pipeline Value
24/7
AI Active
The Problem
Drowning in disconnected tools
Most security companies run on a pile of apps that don’t talk to each other — and pay a fortune for the privilege.
A CRM that doesn't fit
Generic CRMs have no idea what RMR, monitoring contracts, or service agreements are. You bend your business to fit their boxes instead of the other way around.
Scheduling chaos
Installs, service calls, and truck rolls live in a different app than your leads. Double-bookings and missed appointments slip through the cracks.
SMS & email nightmare
One tool for email, another for text, neither talking to the CRM. Follow-ups fall apart and leads go cold while you copy-paste between tabs.
Review neglect
Reviews are how customers pick a security company — yet nobody on the team has time to ask for them or respond. Your reputation runs on autopilot the wrong way.
Missed calls = lost deals
Every call that hits voicemail after 5pm or on the weekend is a deal handed to the competitor who picked up. The average business takes 42 hours to follow up with a new lead — respond inside 5 minutes and you're 21x more likely to qualify them. Speed-to-lead wins, and you're losing it.
$1,500+/month wasted
Eight separate subscriptions, eight logins, eight bills — and they still don't work together. You're paying enterprise prices for a duct-taped stack.
Do the Math
Eight tools, eight bills. Or one platform.
Add up what you’re really spending today. Then look at what one platform — built for your industry — replaces.
Before — Tool Chaos
- Salesforce / HubSpot CRM$300–$1,500/mo
- Scheduling + Dispatch$100–$300/mo
- Email Marketing$100–$500/mo
- SMS / Text$200–$600/mo
- Review Management$150–$400/mo
- AI Chatbot / Live Chat$300–$1,000/mo
- Call Tracking / Answering$200–$800/mo
- Website / Landing Pages$200–$500/mo
After — SecurityEdge CRM
Your brand. Your domain. Your customers.
- ✓CRM + Pipeline (built for RMR & contracts)
- ✓Calendar & Booking
- ✓Email Marketing
- ✓Two-Way SMS
- ✓Review Management + AI
- ✓AI Voice Agent
- ✓AI Chat (web, SMS, Messenger)
- ✓White-Label Mobile App
One platform — from $297/mo
Three flat plans. No setup fees, cancel anytime — see them below.
Built In
6 AI tools, working together
Not bolt-ons you pay extra for. These run inside SecurityEdge CRM from day one — sharing the same contacts, the same pipeline, the same brain.
Voice AI
AI voice agents answer your phone 24/7, qualify the caller, and book the appointment — so a missed call after hours becomes a confirmed install on your calendar.
Conversation AI
Handles SMS, web chat, and Facebook Messenger in one place. Trained on security so it answers real questions about alarm, CCTV, access control, and fire systems.
Reviews AI
Automatically requests reviews after every job and drafts on-brand responses to the ones that come in — turning happy customers into a steady stream of 5-star proof.
Content AI
Writes blogs, emails, social posts, and ad copy in your voice. The content that gets your business named when people ask Google or ChatGPT for a local security company.
Funnel AI
Builds landing pages and lead funnels that capture and qualify visitors — no designer, no developer, no waiting on an agency to ship a page.
Workflow AI
Describe what you want in plain English — “text me when a commercial lead comes in” — and it builds the automation for you. No flowchart builder to learn.
The Difference
Other CRMs organize your customers. This one goes and gets them.
More leads, more sales, lower cost — that’s the whole game. Ten growth engines feed your pipeline: six are live today, four are running in our own marketing operation now and roll out as they prove.
📞AI receptionist
LiveMissed calls become pipeline cards — qualified, logged, and followed up, even at 2 AM.
🛒AI online storefront
LiveYour packages sold on your website by an AI trained on your equipment. You just install.
⚡Speed-to-lead
LiveEvery lead texted within minutes, then politely chased until they book.
⭐Reviews → referrals
LiveReview requests after every job; your 5-star customers get the referral ask.
🔄Win-back campaigns
LiveCanceled and dormant accounts re-activated — you already paid to acquire them once.
📍Local profile manager
LiveWeekly posts keep you the local company that looks alive when neighbors search.
📷Job-Site Spotlight
LiveYour tech snaps a photo on site → AI security-safe caption → posts to your Google profile, geotagged from the job. Climbs your 'near me' rankings.
🏘️Neighborhood Wins
LiveEvery install fires a ready-to-run campaign to the homes around the job — postcard, ad copy, exact targeting. Door-knocking without the door.
🪧Yard-Sign Lead Capture
LiveA QR on every sign + decal turns your installed base into a 24/7 lead machine. Neighbor scans → asks for a quote → instant text back.
🛰️Demand Radar
LiveAI scans the web daily for people in your area asking where to buy a security system — highest-intent lead there is — with a helpful reply drafted.
🤝Affiliate Program
LiveYour own done-for-you affiliate program. Realtors, customers, and partners get a link and earn a commission only when a deal closes. Reach a referral can't touch.
🛡️AI Attrition Guard
Coming soonThe thing no incumbent has: AI watches your book for the early signs of churn — false alarms, missed payments, service gaps, contract end — flags the at-risk RMR before it walks, and fires a save play. Protect the book you already built.
🏠New-mover leads
Coming soonNew homeowners in your zips — the best alarm lead there is — delivered to your pipeline.
🎯AI ad manager
Coming soonYour ad budget watched daily — weak ads paused, winners scaled, every dollar accountable.
Built by an owner, for owners
The first CRM that watches your RMR like a buyer would
Your company’s value is your RMR book times a multiple — and attrition eats it quietly. SecurityEdge CRM puts that math on the home screen: total RMR, what the book is worth, and an attrition watch that flags every contract entering its renewal window and every account showing the warning signs — with the dollar value on the line, not just a name.
Built by Thad Paschall— 23 years in the industry, 800,000+ customers, a nine-figure exit — who managed his book exactly this way. No generic CRM will ever show you this screen, because no generic CRM knows what an alarm company is worth.
From the live demo
Monthly RMR
$636
Book value @ 36×
$22,887
Attrition watch
Brightway Storage — contract ends in 22 days
$189/mo on the line · $6,804 at 36×
Sample data — tour it yourself in the demo.
The AI Website + CRM = an unstoppable growth engine
Your AI Website is the 24/7 lead generator. SecurityEdge CRM is the command center that catches every lead and works it automatically. Here’s what happens while you sleep:
11:00 PM
A homeowner lands on your site and the AI chat qualifies them in seconds.
11:02 PM
An appointment is booked straight into your calendar — no human needed.
11:02 PM
The lead drops into your CRM pipeline, tagged and scored.
11:03 PM
A confirmation SMS and email go out automatically, in your brand voice.
Next morning
A reminder sequence keeps the appointment from going cold.
You wake up
To a qualified appointment on the calendar — while the competition slept.
The Comparison
SecurityEdge CRM vs. generic CRMs
Salesforce, HubSpot, and ServiceTitan are powerful — for somebody else’s business. None of them were built for security companies.
| Capability | SecurityEdge | Salesforce | HubSpot | ServiceTitan |
|---|---|---|---|---|
| Built for the security industry | ✓ | — | — | Partial |
| AI voice agent (24/7) | ✓ | Paid add-on | Paid add-on | — |
| AI chat trained on security | ✓ | — | — | — |
| Smart website integration | ✓ | — | — | — |
| Review management + AI | ✓ | Paid add-on | Paid add-on | Paid add-on |
| White-label mobile app | ✓ | — | — | — |
| Built by a security industry vet | ✓ | — | — | — |
Built by a security industry vet — Thad Paschall, 23 years in the industry, 800,000+ customers created, and a nine-figure exit at Protect America. Comparison reflects standard product packaging; competitors may offer some capabilities as paid add-ons. Product names are trademarks of their owners.
Common questions
What is SecurityEdge CRM?▾
SecurityEdge CRM is an all-in-one, fully branded platform built specifically for security companies — alarm, CCTV, access control, and fire alarm. It replaces eight separate tools (CRM, scheduling, email, SMS, reviews, AI chat, call answering, and your website) with one system under your own brand and domain, powered by AI.
How much does SecurityEdge CRM cost?▾
Three flat monthly plans, no setup fees, cancel anytime: Front Desk at $297/mo (the CRM plus lead capture, follow-up, reviews, and demand radar), Watch Desk at $597/mo (adds Jade, your 24/7 AI tech-support and sales line, plus win-backs and job-site marketing), and Command at $997/mo (everything — full local marketing, affiliate, ads, and AI Attrition Guard). Most security companies are already spending $1,550 to $5,600 a month across disconnected tools, so one plan replaces the stack and costs less. Prefer a guided setup? Book a free assessment and we'll size it with you.
Will it understand RMR and monitoring contracts?▾
Yes. Unlike Salesforce or HubSpot, SecurityEdge CRM is built around how security companies actually operate — recurring monthly revenue, monitoring contracts, service agreements, installs, and truck rolls. You're not bending your business to fit a generic CRM's boxes.
Does the AI really answer my phone 24/7?▾
Yes. The built-in Voice AI answers calls around the clock, qualifies the caller, and books the appointment straight into your calendar — so calls that used to hit voicemail after 5pm or on weekends turn into booked jobs instead of deals handed to a competitor.
Can it get my business found by ChatGPT and AI search?▾
Yes. The AI Website integration plus Content AI produce the structured pages and content that get your company named when people ask Google or ChatGPT for a local security company — the same structure we build into every AI Website.
How does SecurityEdge CRM get me more leads?▾
Ten growth engines feed the pipeline: an AI receptionist that turns missed calls into pipeline cards 24/7, an AI online storefront that sells your packages while you sleep, speed-to-lead follow-up, a reviews-to-referrals engine, win-back campaigns for canceled accounts, and a local profile manager — live today. New-mover leads, neighborhood alert campaigns, takeover radar, and an AI ad manager are rolling out next; we run them in our own marketing operation first and ship them when they prove out.
Do I keep my brand, domain, and customers?▾
Completely. SecurityEdge CRM is white-labeled — your brand, your domain, your customers, even a mobile app with your name on it. You own the relationship; we just power it behind the scenes.
Simple pricing
Three flat plans. Pick one and it runs itself.
No setup fees, cancel anytime. One new monitored account is worth thousands over its life — so the plan pays for itself many times over.
Front Desk
$297/mo
Never miss a lead.
- ✓CRM, pipeline & RMR book
- ✓Speed-to-Lead text-back
- ✓Reviews & Referrals
- ✓Demand Radar
- ✓Yard-Sign lead capture
- ✓Import your whole book in minutes
Watch Desk
$597/mo
+ Jade answers 24/7.
- ✓Everything in Front Desk
- ✓Jade — AI Tech Support Line (24/7)
- ✓AI Online Storefront
- ✓Win-Back campaigns
- ✓Job-Site Spotlight
- ✓Neighborhood Wins
Command
$997/mo
Grow and protect the book.
- ✓Everything in Watch Desk
- ✓Local Profile (Google) manager
- ✓Affiliate program
- ✓AI Ad Manager
- ✓AI Attrition Guard — defend your RMR
🔒 Secure checkout by Stripe · Cancel anytime · No setup fees. Prefer to see it first? Tour the live demo or book a free assessment. Already a customer? Manage your plan in your dashboard.
Stop renting eight tools. Run one platform.
Book your free 30-minute AI Assessment. We’ll audit your current tools and costs, find the gaps where leads are slipping through, and map out a SecurityEdge CRM built around how your security company actually runs — with a clear savings analysis. No pressure, no obligation.
Or call us direct: (737) 353-5588