We Asked ChatGPT to Recommend a Security Company. Only 8% Made the Cut.
We benchmarked 1,882 U.S. alarm and security companies against ChatGPT. Only 151 — 8% — ever got recommended by name. Here's what separates them from the invisible 92%.
Watch the 40-second breakdown above.
We wanted to know something simple: when someone asks ChatGPT to recommend a home security company, does your business come up? So we ran a real benchmark — no guessing, no theory. Just a straightforward check across the industry.
What We Actually Did
We took 1,882 U.S. security and alarm companies — a broad mix of independents and bigger regional players — and asked ChatGPT to recommend a home security company by name, the same way a homeowner would if they typed "who's a good security company near me" into the chat box.
We weren't looking for ads or paid placement. There isn't any. We were looking at whether ChatGPT would say a company's actual name out loud, unprompted, as a real recommendation.
The Number That Should Worry You
Out of 1,882 companies, only 151 ever got recommended by name. That's 8%.
The other 92%? Never came up. Not once, in any variation of the question. Doesn't matter how long they've been in business, how many trucks are on the road, or how many five-star reviews are sitting on their Google page. If ChatGPT doesn't know to say your name, you're invisible at the exact moment someone is deciding who to call.
That's the uncomfortable part. This isn't about being a bad company. Plenty of solid, well-run dealers landed in the 92%. Being good at installs and monitoring has nothing to do with whether an AI model has ever learned your name.
What the 8% Have in Common
We looked closer at the 151 companies that did get recommended. It wasn't random, and it wasn't about size. A few patterns kept showing up:
- Real reviews, spread across real platforms. Not just a handful on one site — a steady pattern of genuine customer feedback that AI models can find and cross-reference.
- Being listed where AI actually looks. Directories, industry pages, local citations — the same kind of places that feed both search engines and AI answer models.
- A website AI can actually read. Clean, clear, structured information about what the company does and where it operates — not buried behind flashy design that confuses a crawler.
None of this is a secret formula. It's closer to basic hygiene. But most companies have never checked whether they're doing it, because until recently there was no way to measure it.
Why This Matters More Every Month
People increasingly ask Google and ChatGPT who to trust before they ever pick up the phone. That's true for choosing a security company the same way it's true for choosing a restaurant or a plumber. The businesses that show up in that first AI-generated answer get the call. The ones that don't get skipped — even if they're the better company.
This isn't a future problem. It's happening right now, with real homeowners, asking real questions, getting real answers that leave most of the industry out entirely.
See Where You Stand
We've published the full results as a public leaderboard at mostrecommendedhomesecurity.com, so you can see which companies are getting recommended in your area and how the industry stacks up overall.
If you want to know exactly where your own company stands — whether ChatGPT knows your name at all — AI Security Edge runs a free AI visibility check at /audit. It takes a few minutes and tells you plainly where you land.
Frequently Asked Questions
How did you decide which companies to check?
We pulled a broad list of 1,882 U.S. security and alarm companies, including independents and larger regional dealers, to get a realistic cross-section of the industry rather than a cherry-picked sample.
Does this mean the 92% are bad companies?
Not at all. Being recommended by ChatGPT has more to do with online visibility signals than with the quality of your installs or service. Plenty of excellent dealers simply haven't been set up to be found by AI yet.
Is this the same as normal Google search ranking?
It's related but not identical. Traditional SEO still matters, but AI models pull from a different mix of signals — reviews, listings, and how readable your site is to a crawler — which is why a company can rank fine on Google and still be invisible to ChatGPT.
How can I find out if my company shows up?
You can check the public leaderboard at mostrecommendedhomesecurity.com to see how your area looks, or run the free AI visibility check at /audit to get a direct answer for your own business.