92% of Security Companies Are Invisible to ChatGPT — Are You One of Them?
We checked 1,882 U.S. security and alarm companies against ChatGPT's recommendations. Only 8% ever get mentioned by name. Here's what that means for dealers.
Watch the 40-second breakdown above.
Homeowners don't just Google "security companies near me" anymore. More and more, they're asking Google and ChatGPT a much more direct question: "which home security company should I trust?" And the answer that comes back is starting to matter as much as any yard sign or truck wrap.
So we decided to find out who actually gets that answer.
What We Checked
In July 2026, we ran a benchmark against 1,882 U.S. security and alarm companies. For each one, we tested whether ChatGPT would recommend it by name when asked who homeowners should trust for security and monitoring.
The results were not close.
The Numbers
Only 151 companies — 8% of everyone we checked — ever showed up as a named recommendation. The remaining 92% never came up at all. Not as a runner-up, not as an also-ran. Invisible.
Think about what that means in practice. A homeowner sits down, types a question into ChatGPT, and gets a short list of companies to consider. If your company isn't one of the 151, you were never in the conversation. It doesn't matter how good your install crews are, how fast your response times are, or how long you've served your town. If the AI doesn't know you, the homeowner never finds out either.
Why This Is Happening
This isn't about ad spend or SEO tricks in the traditional sense. ChatGPT and Google's AI answers are built from what's publicly written about a company — reviews, articles, directories, structured information about who you are and what you do. Companies that show up clearly and consistently across the web get mentioned. Companies that don't have much of a public footprint, or whose information is thin, outdated, or hard for AI to parse, get skipped over entirely.
That's a real problem for independent dealers. Big national brands tend to have more written about them online, which makes it easier for them to land in these AI answers by default. A locally trusted dealer with twenty years of great service can still lose out simply because the internet hasn't caught up to the AI conversation.
Why It Matters for Dealers
This is a new kind of front door. For years, dealers worried about being found on Google Maps or ranking for local search terms. Now there's a second front door — the direct answer a homeowner gets when they ask an AI assistant who to trust — and most dealers have no idea whether they're behind it or not.
Being in the 8% doesn't happen by accident. It happens because a company's information is visible, current, and structured in a way AI tools can find and trust.
Where You Stand
We built a public leaderboard so dealers can see how companies compare: check it out at mostrecommendedhomesecurity.com. And if you want to know exactly where your own company stands, we offer a free AI visibility check at /audit — it tells you whether Google and ChatGPT currently recommend you, and what's holding you back if they don't.
The question isn't whether homeowners are asking AI which company to trust. They already are. The only question left is whether your company is part of the answer.
Frequently Asked Questions
What does it mean for a security company to be "invisible" to ChatGPT?
It means that when someone asks ChatGPT which home security company to trust, that company never appears in the answer. It's not ranked low — it simply doesn't come up at all, even by name.
How did you determine which companies get recommended?
We ran a benchmark checking 1,882 U.S. security and alarm companies against ChatGPT's actual recommendations, asking who homeowners should trust for home security and monitoring, and recording which companies appeared by name.
Is this the same as ranking on Google search?
No. Traditional Google search ranking is separate from whether an AI assistant like ChatGPT recommends you by name in a conversational answer. A company can rank fine in search results and still never be mentioned by AI.
How can I check if my company shows up?
You can see how companies compare on the public leaderboard at mostrecommendedhomesecurity.com, and get a free, personalized AI visibility check for your own company at /audit.