Valuation & Exit
Updated July 2026
How Much Is My Alarm Company Worth? Verified 2026 Multiples and What Buyers Actually Pay
The short answer
Based on verified 2026 transaction data: a project-heavy alarm company doing $1-3M in revenue sells for roughly 3-5x EBITDA. A regional company with a management team and 35-50% recurring revenue sells for roughly 5-9x EBITDA. A pure monitoring account book sells for 30-50x monthly RMR, with quality commercial books at 35-45x. Recurring-revenue mix is worth roughly 2-3 full turns of EBITDA multiple, which is why two companies with identical profit can sell for wildly different prices.
Key facts
- ▸Tuck-in acquisitions of project-heavy alarm companies ($1-3M revenue) close at roughly 3-5x EBITDA in verified 2026 transaction data.
- ▸Regional companies with a management team and 35-50% recurring revenue sell at roughly 5-9x EBITDA — 7-8x and above once recurring passes 40-50% of revenue.
- ▸Monitoring account books trade at 30-50x monthly RMR; quality commercial books at 35-45x.
- ▸Recurring-revenue mix is worth roughly 2-3 full EBITDA turns of multiple — the single biggest lever an owner controls.
- ▸Platform consolidators themselves trade at roughly 13-20x EBITDA (APi's Chubb deal at 14.6x is SEC-filed) — that is what they are worth, not what they pay sellers.
The honest answer, up front
I've spent 23 years in this industry. I founded and ran Protect America, created over 800,000 customer accounts, and did over $600 million in sales along the way. I've sat on both sides of these deals, and I'll tell you what most valuation content won't: there is no single multiple for an alarm company. There are three different kinds of companies in this industry, and buyers use three different kinds of math.
The inflated numbers you see circulating — the tiered charts promising multiples far beyond anything in a closed transaction — come from people who get paid when you list, not when you close. What follows is what buyers actually paid in verified 2026 deals. Ranges, not fantasy.
Three kinds of alarm companies, three kinds of math
Before you can price your company, you have to know which company you are. Buyers sort every seller into one of three buckets, and the bucket determines the formula.
| Company type | How buyers price it | Verified 2026 range |
|---|---|---|
| Project-heavy installer, $1-3M revenue | Multiple of EBITDA | ~3-5x EBITDA |
| Regional company, management team, 35-50% recurring | Multiple of EBITDA | ~5-9x EBITDA (7-8x+ past 40-50% recurring) |
| Pure monitoring account book | Multiple of monthly RMR | 30-50x monthly RMR (35-45x quality commercial) |
If you're mostly a monitoring book: 30-50x monthly RMR
If the bulk of your value is a book of monitored accounts, buyers ignore your profit-and-loss statement almost entirely. They count your monthly recurring revenue and multiply it. Verified 2026 transactions land between 30x and 50x monthly RMR, with quality commercial books — dense, contracted, low-attrition — commanding 35-45x.
Where you land inside that range comes down to account quality: attrition history, contract terms, average account age, geographic density, and how clean your billing records are. A book bleeding accounts at the industry-typical 10-13% a year sits at the bottom. A book holding attrition under 10% earns a real premium, because the buyer is purchasing future payments, and attrition is the rate at which those payments disappear.
If you're mostly installs: 3-5x EBITDA
If your revenue comes mostly from installation and integration projects — cameras, access control, fire, low-voltage work — you're a tuck-in acquisition. Verified 2026 data puts project-heavy companies in the $1-3M revenue range at roughly 3-5x EBITDA. That number stings when you've spent decades building the business, but understand the buyer's view: project revenue has to be re-won every year. They're buying your crews, your licenses, your customer relationships, and your market position — not a stream of contracted payments.
I ran trucks doing residential and commercial installs for my first decade in this business. I know exactly how hard that revenue is to earn. But buyers don't pay for hard — they pay for predictable.
If you're a regional company with real recurring revenue: 5-9x EBITDA
The best-priced private deals in this industry go to regional companies that have both scale and stickiness: a management team that runs the business without the owner, and 35-50% of revenue recurring. Verified 2026 transactions put these companies at roughly 5-9x EBITDA, with 7-8x and above once recurring passes the 40-50% mark. What pushes a company toward the top of that range:
- ▸Recurring revenue at or above 40-50% of total revenue — the single strongest driver.
- ▸A management team the buyer can keep, so the deal doesn't depend on you staying.
- ▸Attrition under 10% annually — proof the recurring revenue actually recurs.
- ▸Diversified customer base — no single account that could sink the earnings.
- ▸Clean financials that survive due diligence without restatement.
Why recurring revenue is worth 2-3 full turns of multiple
Here's the arithmetic that should change how you run your company. Verified 2026 data shows recurring-revenue mix is worth roughly 2-3 full turns of EBITDA multiple. Take two companies each earning $1M in EBITDA. The project shop sells at 3-5x — call it $3-5M. The company with 40%+ recurring sells at 7-8x or better — $7-8M. Same profit. Millions apart at closing.
To be clear: recurring revenue does not double your multiple, and anyone telling you it does is selling something. It adds turns — roughly two to three of them — and those turns are the most valuable thing an owner can build in the years before a sale.
The hybrid trap: don't let a buyer blend away your monitoring book
Most independent dealers are hybrids — an install business plus a monitoring book. Here's the trap I see sellers walk into: the buyer absorbs the whole company into one EBITDA number and applies a project-shop multiple to all of it. Your monitoring book, which would fetch 30-50x monthly RMR on its own, quietly gets priced at 3-5x EBITDA inside the blend.
A properly priced hybrid deal values the two pieces separately, or applies a blended multiple that visibly reflects the RMR component. If a buyer hands you one EBITDA number for a company that's 40% monitoring revenue, that's not a valuation — that's a discount wearing a suit. Make them show the math on the book.
What the big platforms trade for — and why it's not your number
You'll hear that big platform deals price at double-digit multiples, and that's true — for the platforms. APi Group paid an SEC-filed 14.6x EBITDA for Chubb and roughly 13x for Elevated. Pye-Barker itself was valued at 17-20x on roughly $350M of EBITDA in its January 2025 recap with ADIA and GIC — north of $6 billion in enterprise value. Platforms overall trade around 13-20x. But those numbers belong to billion-dollar consolidators with hundreds of branches. They are what the consolidator is worth, not what the consolidator pays you.
What actually moves your valuation before you sell
The gap between the bottom and top of these ranges is worth more than most owners will earn in a decade of operations. Here's what closes it, in rough order of impact:
- ▸Grow recurring revenue as a share of total revenue — every step toward 40-50% recurring pulls you toward the 7-8x+ tier.
- ▸Cut attrition below 10% — it re-prices your monitoring book and proves your recurring revenue is real.
- ▸Build a management layer so the company runs without you — buyers pay less for companies that walk out the door with the owner.
- ▸Get contracts, billing, and financial records clean enough to survive due diligence without surprises.
- ▸Reduce customer concentration so no single account can spook a buyer.
If a sale is one to three years out, the work starts now
Valuation isn't set the day you get an offer — it's set by the two or three years of numbers the buyer reads in diligence. The owners who get top-of-range prices are the ones who started fixing attrition, recurring mix, and management depth years before the first conversation. The ones who wait take the blended lowball, because by then there's nothing left to negotiate with.
Thinking about a sale in the next 1-3 years? AISE runs sell-side readiness consulting for security dealers — what buyers will pay, what to fix first.
Talk to a security-industry advisor →Frequently asked questions
What is the average multiple for an alarm company in 2026?
There isn't one average — there are three ranges. Verified 2026 data: project-heavy installers at $1-3M revenue sell for roughly 3-5x EBITDA, regional companies with management teams and 35-50% recurring revenue sell for 5-9x EBITDA, and pure monitoring account books sell for 30-50x monthly RMR. Which range applies depends on your revenue mix.
How much is my monitoring RMR worth per account?
Buyers price the book, not the account, at 30-50x monthly RMR in verified 2026 transactions. A book of accounts averaging $40/month is worth roughly $1,200-$2,000 per account at that range. Quality commercial books with strong contracts and low attrition command 35-45x. Attrition history, contract terms, and account density decide where you land.
Does recurring revenue really increase my company's value?
Yes — verified 2026 data shows recurring-revenue mix is worth roughly 2-3 full turns of EBITDA multiple. A company at 3-5x with mostly project revenue can reach 7-8x or better once recurring passes 40-50% of revenue. It does not double your multiple, but it is the largest single valuation lever an owner controls.
Why did Pye-Barker or APi pay double-digit multiples if I can't get them?
Those are platform valuations. APi paid an SEC-filed 14.6x for Chubb; Pye-Barker itself was valued at 17-20x in its January 2025 recap. Platforms earn those multiples through scale, density, and diversified revenue that no independent dealer has. Consolidators buy independents at 3-9x and are themselves valued at 13-20x — that spread is their business model.
What attrition rate do buyers expect from an alarm company?
Industry-typical annual attrition runs roughly 10-13%. A book holding attrition under 10% is considered healthy and earns a premium, because the buyer is purchasing future monthly payments and attrition is the rate those payments vanish. Buyers will pull your cancellation history account by account in diligence, so know your real number before they do.
Should I get a broker valuation or is it inflated?
Get multiple opinions, and pressure-test every number against closed transactions. Inflated multiple charts circulate widely because listings generate fees whether or not deals close at those prices. Any valuation meaningfully above the verified ranges — 3-5x for tuck-ins, 5-9x for strong regionals, 30-50x monthly RMR for books — deserves one question: show me a closed deal at that price.
Written from experience by
Thad Paschall — Founder, AI Security Edge
For the first ten years, Thad Paschall built his security company the traditional way — a fleet of trucks, technicians installing hard-wired and then wireless systems, serving both residential and commercial customers. In the 2000s he pioneered one of the industry's first DIY home-security business models, the work most of the industry remembers him for — going on to create more than 800,000 customer accounts and over $600 million in revenue across 23 years at Protect America — top-15 on the SDM 100 for over a decade. He has run the trucks, pulled the wire, and reinvented the business model. That's why AI Security Edge is built by someone who knows the security business from the field up — not a generic marketing agency.
