The Owner's Program · AI Security Edge · for owners of alarm and security companies
Everything I learned building a top-15 security company, on your side of the table.
One program, one monthly price set by the size of your company. Strategy, sale readiness, structure, AI put to work wherever it earns its keep, and a company that runs without you. Buy it below.
Built for independent alarm, monitoring and security-systems companies doing $500K to $50M a year. Not for guard companies.
No sales call to get a price. I've always hated sales calls because nobody ever wants to give you a price for their service until you sit through a long, boring presentation. You know the deal. You've been through it, so I'm just not going to do it. The price and the details are on the page. That said, I'm more than happy to speak with you. Just call Holland at the number below, and she'll try to reach me or set a time for us to talk.
Call (737) 325-3777.
Set your revenue.
Move the slider to your annual revenue.
Foundation
Companies under $1 million a year · the core tools, one location
monthly · 3-month minimum, then month to month, cancel any time
Thad's time
A quarterly group call. Everything else runs on the system.
- The CRM built for security companies (one location, up to 3 users)
- After-hours account capture, the AI voice receptionist (one line, 300 minutes a month)
- Website chat that answers at 11pm (one site, 500 conversations a month)
- Booking agent (one calendar)
- Lead follow-up by text and email, in your voice (1,000 messages a month)
- Reviews answered and watched (one Google listing)
- Google listing manager (one listing)
- A weekly check of what Google and ChatGPT say about you
- Quarterly group call with Thad
One new account at $40 a month that you would not otherwise have sold is worth $2,400 over five years. Two, three or four a month pay for this many times over. Foundation is $797 a month.
Advisor
Any size, from day one · 3-month minimum
monthly · 3-month minimum, then month to month, cancel any time
Thad's time
A monthly one-to-one call, and his cell phone for the in-between.
- Our tools for your company, priced by account count: the AI 24/7 Sales Machine and the AI 24/7 Support Line
- Playbook library and the monthly written review
- Monthly one-to-one with Thad on the three numbers that set your multiple
- Direct line to Thad between calls
- Strategic plan, structure review and sale-readiness check, once a year
- AI map of the company: where it cuts cost or adds sales, in order
- Custom AI tools: what to build for your company, and we build it if you want, priced per project
- Sell-side representation when you sell, where available. A closing fee on top of the monthly, only if it closes
Partner
From $2 million, or any size with outside money behind it · 3-month minimum · Thad gets back to you within 3 business days
monthly · under $2 million: companies with outside money behind them · 3-month minimum, then month to month, cancel any time
Thad's time
Quarterly deep session, monthly call, his cell, and Thad in the room for the big decisions.*
- Everything in Advisor
- Quarterly half-day working session on the business
- Thad in the room with a buyer, a lender, or a partner when it counts *
- The runs-without-you plan: a company a buyer can take over
- Sell-ready check every quarter: what a buyer would pay, and what they would discount
- AI put to work across the company, with Thad choosing where, and custom tools built when you need them, priced per project
- Sell-side representation when you sell, where available. A closing fee on top of the monthly, only if it closes
Advisor and Partner are Thad's time and judgment. Our tools are priced for each company by account count, and custom tools per project. Foundation includes its tools, with the limits shown.
Investor, or looking at buying a security company? See how I work with investors.
What's inside each level
| What you get | Foundation | Advisor | Partner |
|---|---|---|---|
| Thad, personally | |||
| Quarterly group callAll owners at this level, one hour, questions answered live | ✓ | ✓ | ✓ |
| Monthly one-to-one callYour numbers, your decisions, 45 minutes | — | ✓ | ✓ |
| Cell phone accessText or call between sessions | — | ✓ | ✓ |
| Quarterly deep sessionHalf a day on the business, not the week | — | — | ✓ |
| In the room on big decisions *Sale, buyer, lender, partner, restructure | — | — | ✓ |
| Strategy and structure | |||
| Strategic planWhere the company goes and what it stops doing | — | ✓ | ✓ |
| Structure reviewRoles, reporting, what breaks if you leave for a month | — | ✓ yearly | ✓ quarterly |
| Runs-without-you planThe steps to a company a buyer can take over | — | — | ✓ |
| Selling the company | |||
| Sale-readiness checkAttrition, creation cost, provable RMR, what a buyer discounts | — | ✓ yearly | ✓ quarterly |
| Sell-side representationThad on your side of the table with a buyer, where available. Closing fee on top of the monthly, negotiated at the time; nothing if it does not close | — | ✓ + closing fee | ✓ + closing fee |
| AI, everywhere it earns its keep | |||
| Core toolsCRM, after-hours capture, chat, booking, lead follow-up, reviews, Google listing, the weekly AI-search check | ✓ capped | by account count | by account count |
| Locations, lines, usersWhat one subscription covers | 1 location · 1 line · 3 users | priced per company | priced per company |
| The CRM for security companiesAccounts, RMR, service, monitoring in one place | ✓ 3 users | by account count | by account count |
| AI map of the companyWhere AI cuts cost or adds sales, in order | — | ✓ | ✓ with Thad |
| Outside tools we find for youWhen the right tool is not ours | — | ✓ | ✓ |
| Custom AI toolsWhat to build for your company, and we build it if you want, priced per project | — | ✓ | ✓ with Thad |
| Reporting | |||
| Monthly written reviewYour four numbers, what moved, what to do | — | ✓ | ✓ |
| Playbook libraryFrom 23 years, written down | — | ✓ | ✓ |
* By phone or video, the monthly covers it. If you want Thad physically in the room, the company covers travel.
Your data and AI
The tools work on the calls, chats and texts your company already handles. Your customer list, your RMR and your account data stay yours. Nothing customer-facing goes out without your sign-off during setup, and you set the rules the tools follow. If you cancel, your data leaves with you.
Fine print
- One company, one brand. A subscription covers one legal entity and one brand. A second brand is a second subscription.
- Locations, phone lines, users. Foundation: one location, one phone line, one website, one Google listing, three CRM users. Advisor and Partner: our tools are priced for each company by account count, and custom tools per project.
- Usage. The voice receptionist, chat, texting and email carry monthly allowances. Past the allowance you pay per minute or per message at a posted rate. No surprise bills: the tool pauses and tells you before it bills over.
- Texting needs carrier approval. Text follow-up runs on your registered business number. Carrier registration takes days to weeks and is the carrier's decision, not ours.
- Your systems, your data. Tools plug into the phone number, calendar, website and Google listing you already own. Your customer data stays yours and leaves with you if you cancel.
- Setup. Foundation is self-serve with a guided setup. Advisor and Partner include hands-on setup of the tools you buy.
- Advice is advice. Strategy, structure, sale readiness and sell-side representation are the judgment of an operator, not legal, tax, accounting or licensed brokerage services. Sell-side representation is offered where available. Bring your lawyer and CPA to a sale.
- Results. Nobody can promise a sale price, a multiple, or a number of new accounts. We can promise the work.
- Who can buy. Advisor and Partner need a work email on your company's own domain and your company website at checkout. Thad takes a small number of Partner companies and gets back to you within 3 business days.
- Annual, 20% off. Pay a year up front on any level and take 20% off. Partner annual is charged the day Partner starts.
- Three months, then monthly. Every level is a 3-month minimum, then month to month, cancel any time. Price is set by the revenue you enter and confirmed on the first call; if it is off by a band, the price moves.
How it starts
01
Pick your level
Foundation and Advisor: pick the level, the slider sets the price, card on file, you are in. Partner: same form, card saved not charged, Thad gets back to you within 3 business days. Monthly, 3-month minimum on every level.
02
Four numbers
Annual revenue, active accounts, monthly RMR, who answers the phone after 6pm. Five minutes.
03
First call
Advisor and Partner book a first call with Thad within a week. Foundation gets the first written review inside 10 days.
04
Every month
The written review lands. Advisor and Partner get the call. Partner gets the quarter session.
Questions owners ask
Why is the price set by revenue?
Because what the program is worth to you scales with what your company is worth. A mistake on a $10M sale costs more than a mistake on a $1M one.
What if I understate my revenue?
We confirm it on the first call and adjust. The slider is a starting point, not a test.
Can I still buy one tool on its own?
Yes. Every tool stays on its own page at its own price. At Advisor and Partner, that is how the tools are priced anyway: the program is Thad's time and judgment, and the tools are priced by account count.
Did Thad do this by buying companies?
No. Protect America's $600 million in revenue was built one account at a time by the company itself, not by buying other companies. That is the experience you are buying: building a book a buyer pays a multiple for.
What does it cost when I sell?
Advisor and Partner include Thad on your side of the table with a buyer, where available. If it closes, a closing fee on top of the monthly, negotiated when the sale is in view. If it does not close, nothing extra.
Is there an annual price?
Yes. Pay the year up front on any level and it is 20% less. Flip the switch above the cards to see it.
Is Thad an operator anymore?
No, and he is not going to be. That is why this exists.
How many companies does he take?
Partner is capped by his calendar. You hear back within 3 business days. When it is full, new companies wait in order.