The Owner's Program · AI Security Edge · for owners of alarm and security companies
Everything I learned building a top-15 security company, on your side of the table.
One program, one monthly price set by the size of your company. Strategy, sale readiness, structure, AI put to work wherever it earns its keep, and a company that runs without you. Buy it below.
No sales call to get a price. I always hated sales calls. I was trying to run a company, and somebody was trying to sell me something, so I refused to take them. You should not have to either. The price is on this page.
Questions, or want to talk before you buy? Call (737) 325-3777 and schedule time. Holland answers that line for Thad and sets it up.
Set your revenue.
Move the slider to your annual revenue.
Foundation
Companies under $1 million a year · the core tools, one location
monthly · 3-month minimum
Thad's time
A quarterly group call. Everything else runs on the system.
- The CRM built for security companies (one location, up to 3 users)
- After-hours account capture, the AI voice receptionist (one line, 300 minutes a month)
- Website chat that answers at 11pm (one site, 500 conversations a month)
- Booking agent (one calendar)
- Lead follow-up by text and email, in your voice (1,000 messages a month)
- Reviews answered and watched (one Google listing)
- Google listing manager (one listing)
- Get Recommended: the AI-search visibility check, every month
- Quarterly group call with Thad
Advisor
Any size, from day one · 3-month minimum · up to 3 locations
monthly · priced on the slider
Thad's time
A monthly one-to-one call, and his cell phone for the in-between.
- Every AISE tool: the Foundation set with higher limits, plus the customer service agent, sales assistant, reactivation campaigns, social media and content, and the AI-search website
- Playbook library and the monthly written review
- Monthly one-to-one with Thad on the three numbers that set your multiple
- Direct line to Thad between calls
- Strategic plan, structure review and sale-readiness check, once a year
- AI map of the company: where it cuts cost or adds sales, in order
- Advice on custom AI tools: what to build for your company and who should build it
- Sell-side representation when you sell, where available. A closing fee on top of the monthly, only if it closes
Board Seat
From $2 million, or any size with outside money behind it · 3-month minimum · by application, answer within 3 business days
monthly · under $2 million: companies with outside money behind them
Thad's time
Quarterly deep session, monthly call, his cell, and Thad in the room for the big decisions.*
- Everything in Advisor, every location, every line
- Quarterly half-day working session on the business
- Thad in the room with a buyer, a lender, or a partner when it counts *
- The runs-without-you plan: a company a buyer can take over
- Sell-ready check every quarter: what a buyer would pay, and what they would discount
- AI put to work across the company, with Thad choosing where, and advice on any custom tool you need built
- Sell-side representation when you sell, where available. A closing fee on top of the monthly, only if it closes
What's inside each level
| What you get | Foundation | Advisor | Board Seat |
|---|---|---|---|
| Thad, personally | |||
| Quarterly group callAll owners at this level, one hour, questions answered live | ✓ | ✓ | ✓ |
| Monthly one-to-one callYour numbers, your decisions, 45 minutes | — | ✓ | ✓ |
| Cell phone accessText or call between sessions | — | ✓ | ✓ |
| Quarterly deep sessionHalf a day on the business, not the week | — | — | ✓ |
| In the room on big decisions *Sale, buyer, lender, partner, restructure | — | — | ✓ |
| Strategy and structure | |||
| Strategic planWhere the company goes and what it stops doing | — | ✓ | ✓ |
| Structure reviewRoles, reporting, what breaks if you leave for a month | — | ✓ yearly | ✓ quarterly |
| Runs-without-you planThe steps to a company a buyer can take over | — | — | ✓ |
| Selling the company | |||
| Sale-readiness checkAttrition, creation cost, provable RMR, what a buyer discounts | — | ✓ yearly | ✓ quarterly |
| Sell-side representationThad on your side of the table with a buyer, where available. Closing fee on top of the monthly, negotiated at the time; nothing if it does not close | — | ✓ + closing fee | ✓ + closing fee |
| AI, everywhere it earns its keep | |||
| Core toolsCRM, after-hours capture, chat, booking, lead follow-up, reviews, Google listing, Get Recommended | ✓ capped | ✓ | ✓ |
| The rest of the toolsCustomer service agent, sales assistant, reactivation campaigns, social and content, the AI-search website | — | ✓ | ✓ |
| Locations, lines, usersWhat one subscription covers | 1 location · 1 line · 3 users | up to 3 locations | ✓ |
| The CRM for security companiesAccounts, RMR, service, monitoring in one place | ✓ 3 users | ✓ 10 users | ✓ unlimited |
| AI map of the companyWhere AI cuts cost or adds sales, in order | — | ✓ | ✓ with Thad |
| Outside tools we find for youWhen the right tool is not ours | — | ✓ | ✓ |
| Custom AI tool adviceEvery company needs something different. We advise on what to build and who should build it; we do not build it | — | ✓ | ✓ with Thad |
| Reporting | |||
| Monthly written reviewYour four numbers, what moved, what to do | — | ✓ | ✓ |
| Playbook libraryFrom 23 years, written down | — | ✓ | ✓ |
* By phone or video, the monthly covers it. If you want Thad physically in the room, the company covers travel.
Fine print
- One company, one brand. A subscription covers one legal entity and one brand. A second brand is a second subscription.
- Locations, phone lines, users. Foundation: one location, one phone line, one website, one Google listing, three CRM users. Advisor: up to three locations. Board Seat: all of them. Extra locations and lines are priced per unit.
- Usage. The voice receptionist, chat, texting and email carry monthly allowances. Past the allowance you pay per minute or per message at a posted rate. No surprise bills: the tool pauses and tells you before it bills over.
- Texting needs carrier approval. Text follow-up runs on your registered business number. Carrier registration takes days to weeks and is the carrier's decision, not ours.
- Your systems, your data. Tools plug into the phone number, calendar, website and Google listing you already own. Your customer data stays yours and leaves with you if you cancel.
- Setup. Foundation is self-serve with a guided setup. Advisor and Board Seat include hands-on setup. A website build is Advisor and up.
- Advice is advice. Strategy, structure, sale readiness and sell-side representation are the judgment of an operator, not legal, tax, accounting or licensed brokerage services. Sell-side representation is offered where available. Bring your lawyer and CPA to a sale.
- Results. Nobody can promise a sale price, a multiple, or a number of new accounts. We can promise the work.
- Who can buy. Advisor and Board Seat need a work email on your company's own domain and your company website at checkout. Board Seat is by application; Thad takes a small number and answers within 3 business days.
- Annual, 20% off. Pay a year up front on any level and take 20% off. Board Seat annual is charged when the application is approved.
- Three months, then monthly. Every level is a 3-month minimum, then month to month, cancel any time. Price is set by the revenue you enter and confirmed on the first call; if it is off by a band, the price moves.
How it starts
01
Buy, or apply
Foundation and Advisor: pick the level, the slider sets the price, card on file, you are in. Board Seat: same form, card held not charged, Thad answers within 3 business days. Monthly, 3-month minimum on every level.
02
Four numbers
Annual revenue, active accounts, monthly RMR, who answers the phone after 6pm. Five minutes.
03
First call
Advisor and Board Seat book a first call with Thad within a week. Foundation gets the first written review inside 10 days.
04
Every month
The written review lands. Advisor and Board Seat get the call. Board Seat gets the quarter session.
Questions owners ask
Why is the price set by revenue?
Because what the program is worth to you scales with what your company is worth. A mistake on a $10M sale costs more than a mistake on a $1M one.
What if I understate my revenue?
We confirm it on the first call and adjust. The slider is a starting point, not a test.
Can I still buy one tool on its own?
Yes. Every tool stays on its own page at its own price. The program is for owners who want the whole thing and Thad with it.
Did Thad do this by buying companies?
No. Every one of the 800,000-plus accounts at Protect America was created by the company itself. That is the experience you are buying: building a book a buyer pays a multiple for.
What does it cost when I sell?
Advisor and Board Seat include Thad on your side of the table with a buyer, where available. If it closes, a closing fee on top of the monthly, negotiated when the sale is in view. If it does not close, nothing extra.
Is there an annual price?
Yes. Pay the year up front on any level and it is 20% less. Flip the switch above the cards to see it.
Is Thad an operator anymore?
No, and he is not going to be. That is why this exists.
How many companies does he take?
Board Seat is by application and capped by his calendar. You hear back within 3 business days. When it is full, new companies wait in order.