The Inside Edge · AI Security Edge · for independent alarm company owners
What nobody in this industry is telling you, from an owner who built it, sold it, and studies it every day.
A private monthly briefing for a small group of independent alarm company owners. A full marketing review of your company every month, twelve working tools run for you, and first look at everything we build. $199 a month, cancel any time.
For the owner who sells, installs and monitors, and has run the same company long enough to stop seeing what is right in front of it.
- in revenue created
$600M+
in revenue created
- on the SDM 100, 10+ years
Top 15
on the SDM 100, 10+ years
- exit
Nine-figure
exit
- in the alarm business
23 yrs
in the alarm business
Membership
The Inside Edge
$199/month
$199 a month. Month to month, cancel any time, no contract, no setup fee.
Secure checkout by Stripe. Cancel any time.
What's inside
01 / 29
Your monthly marketing review
The founder
Thad Paschall started an alarm company with one truck and created over $600 million in revenue.
It was a top-15 company on the SDM 100 for over a decade.
He sold it in a nine-figure exit.
23 years in the alarm business. Now he spends his days on what AI is about to do to it.
What you get every month
01Included
Your monthly marketing review
Your whole company the way a buyer sees it, in one report. Your website audit, your Google listing and reviews beside your competitors, whether ChatGPT names you, who is advertising in your market, and how your phones get answered. What moved since last month, the biggest gap, and the next step. The first one arrives within five business days of joining.
What it looks like
Monthly marketing review
What moved
- Reviews+7
- Named by ChatGPT1 of 4
- Calls answered-9%
In the report
- Website audit74
- Google listing and reviews81
- ChatGPT naming25
- Who is advertising60
- How your phones get answered48
Biggest gap
Two of three Saturday calls went to voicemail.
Next step
Ask your last ten customers for a review.
02Included
Twelve working tools, run for you every month
You do not have to remember to run anything. The results come back inside your monthly review, and every tool is yours to use any time in between.
Lead Leak Scorecard
We call your business line three times, at lunch, in the evening and on Saturday, and report who answered, how fast, what your voicemail says, whether a text came back, and what the missed calls are worth.
See the toolMarketing Scorecard
Scores your Google listing out of 100, puts your reviews beside three local competitors, reads your home page, and gives you three gaps with one next step each.
See the toolChatGPT Naming Check
Asks four buyer questions about your city with live search and shows every company that was named, in order, and whether you were one of them.
See the toolWebsite Sales Test
Eight yes-or-no questions a buyer has when they land on your site, each with the exact text or link we found.
See the toolCompetitor Ad Check
Who in your market is running Facebook and Instagram ads right now, for how long, and what the ads say.
See the toolQuote Builder
An itemized customer quote in two minutes, printed to one page: equipment, labor, monitoring, term and total contract value.
See the toolReferral Engine
The text that asks a new customer for one neighbor's name, a postcard that names the street and never the house, a 30-day follow-up, and a tracker.
See the toolWin-Back List
Your cancelled accounts sorted into call-first order, with the opener for each reason they left. Your customer list never leaves your browser.
See the toolReview Request Kit
The text to send within an hour of the job, a printable card with a QR code, the line your tech says at the door, and replies for 5, 3 and 1 star reviews.
See the toolRate Change Safety Check
Before you touch a rate: how many accounts you could lose before a change costs you a dollar, what it nets if they stay, and the letter and phone script if you go ahead.
See the toolService Contract Pricing Calculator
What to charge for a service plan, worked out from your own costs, with your margin across every account.
See the toolIs Your Website Blocking ChatGPT?
Which AI assistants can read your website, which are being turned away, and exactly where to click to change it.
See the tool
Every one of them is live today. Each new tool we build goes to members first and joins your monthly review at no extra cost.
03Included
One playbook a month
One problem, one fix, sized for a weekend. The things an owner stops seeing after years of running the same company, from someone who has already been through them.
01
How to get named when someone asks ChatGPT for an alarm company in your city.
02
How to put your Google reviews on autopilot.
03
How to find the niche opportunities sitting right next to you.
04
How to run fewer trucks and make more money using AI.
Keep your techs on work that pays instead of service calls a phone can solve.
Call and try it: (737) 339-5541. Tell her your keypad is beeping.
05
How to work less and make more.
06
How to automate your office.
07
How to make sure nobody is cheating you.
08
How to position your company for sale.
04Included
What changed in AI this month, and what to do about it
Thad spends most of every working day inside this. Once a month you get a written report: what is new, what it means for an alarm company, and one thing to set up on Monday. You read it here before it reaches the trade magazines.
05Included
One live session a month with Thad Paschall
The owner's hot seat: one member volunteers a real problem, like a price increase, a hire that is not working out, or an offer to buy the company, and we work it live. Then open questions. It is a group video session, and it is recorded for members who miss it.
06Included
The ready-to-sell track
One chapter a month on what makes an alarm company worth more to a buyer, from someone who has sold one: contracts, cancellation rate, monthly recurring revenue, clean books, and the 90-day prep list.
07Included
First in line
Members test every new thing we build before anyone else sees it, and get 20% off everything else we sell for as long as they are a member.
08Included
What you did not know existed
There are ways to get customers that most dealers have never been shown, including one inside Google that most of your competitors are not using. When we find something that can make a real difference in your business, we bring it to you. If we do not think it moves the needle, you never hear about it.
09Included
The industry briefing, every week
What changed in the trade this week and why it matters to an independent, short enough to read in the truck.
After you join
What happens next
- 01
A welcome email, right now
It has your receipt and the cancel link in it. Keep it. That link is how you cancel any time you want.
- 02
The short form on this page
Two minutes. It is what the review is built from, so rough answers are better than blank ones.
- 03
Your first marketing review, within 5 business days
Written in plain language: what your company looks like from the outside, what it misses, and the order to fix it in.
- 04
Your monthly review, at the start of every month
All twelve tools run for you, your scores, what moved, the biggest gap, and the next step.
Your own arithmetic
Why it pays for itself
$199 a month is $2,388 a year. Put your own numbers in these and see where you land. None of them are our numbers, and none of them are industry figures.
- Example
One truck roll you did not have to send. You already know what a roll costs you once you count the tech, the van and the hour. Put that number in.
- Example
One account kept at $40 a month for three years is $1,440. $40 × 36 = $1,440.
- Example
A $3 a month increase across 400 accounts is $1,200 a month. $3 × 400 = $1,200.
- Example
One new account you would not otherwise have sold, at $45 a month, is $540 in the first year. $45 × 12 = $540.
Your numbers will be different from these. That is the point. Run yours before you join, not after.
Straight answer on the rest of what we sell
Members see our other products too. AI 24/7 Sales Machine, AI 24/7 Support Line, Local SEO and Win-Back. Members get 20% off all of them for as long as they are a member. You are never required to buy any of them, and nothing in The Inside Edge is held back if you never do.
Before you join
Questions dealers ask
Who is this for?
Independent alarm company owners. The owner who sells, installs and monitors, and handles the marketing side after hours. If you run an alarm company and you are the person who decides what gets fixed next, this is built for you.
Why a small group?
Because the point is information you will not hear at a trade show or from a vendor, and that only stays useful if it is not handed to everyone. We keep the group small on purpose.
What happens after I join?
Four things. A welcome email arrives right away. You fill in a short form on the welcome page: business name, website, phone, where you work, roughly how many accounts you monitor, the panels you install, and the one thing that is bothering you most. Your first marketing review comes back within 5 business days of that form, and then you get a fresh one at the start of every month.
How does the member discount work?
20% off the monthly price of our other products, the AI 24/7 Sales Machine, the AI 24/7 Support Line, Local SEO and Win-Back, for as long as your Inside Edge membership is active. Ask for it when you sign up for one and we apply it.
Can I cancel?
Yes, any time. Use the link in your receipt, or reply to any email from us and we will cancel it for you. There is nothing to call and argue about.
Do I have to be technical?
No. Everything is written in plain language, with the exact steps to follow. If you can send an email and use a phone, you can use all of it.
Is there a contract?
No. Month to month, no setup fee, no minimum term.
What nobody in this industry is telling you, from an owner who built it, sold it, and studies it every day.
For the owner who sells, installs and monitors, and has run the same company long enough to stop seeing what is right in front of it.
Membership
The Inside Edge
$199/month
$199 a month. Month to month, cancel any time, no contract, no setup fee.
Secure checkout by Stripe. Cancel any time.