The Inside Edge · AI Security Edge · for independent alarm company owners
Make more sales while cutting your costs, without adding another project to your week.
We check the sales and cost leaks in your alarm company each month, so you do not have to find time to hunt for them.
Built for the owner who means to work on the business, but keeps getting pulled back into it.
A private monthly owner review for a small group of independent alarm company owners. We run the checks, you get one short report, and you get one priority instead of twelve assignments. $199 a month, cancel any time.
- in revenue created
$600M+
in revenue created
- on the SDM 100, 10+ years
Top 15
on the SDM 100, 10+ years
- exit
Nine-figure
exit
- in the alarm business
23 yrs
in the alarm business
Membership
The Inside Edge
$199/month
$199 a month. Month to month, cancel any time, no contract, no setup fee.
Secure checkout by Stripe. Cancel any time.
How it works
- 1
We run the checks.
Your phones, your Google listing and reviews, your website, whether ChatGPT names you, who is advertising against you. You do not prepare anything.
- 2
You get one short owner report.
What we checked, what changed since last month, and what it is costing you, in plain language.
- 3
One priority, not twelve assignments.
We tell you the one thing worth handling first, who in your company can handle it, and about how long it takes.
- 4
Hand it off.
Every priority comes with a note you can forward to your office manager, your web person or your vendor. You stay out of the weeds.
What's inside
09 included · 12 tools · 7 playbook topics
- 01Your monthly marketing review
- 02Twelve checks and tools, run for you every month
- 03One playbook a month
- 04What changed in AI this month, and what to do about it
- 05A short video update from Thad every month
- 06How to position your company to get the biggest number when you sell
- 07First in line
- 08What you did not know existed
- 09The industry briefing, every week
Make more sales10
- Lead Leak Scorecard
- Marketing Scorecard
- ChatGPT Naming Check
- Website Sales Test
- Competitor Ad Check
- Quote Builder
- Referral Engine
- Win-Back List
- Review Request Kit
- Is Your Website Blocking ChatGPT?
Cut your costs2
- Rate Change Safety Check
- Service Contract Pricing Calculator
One playbook a month
The founder
What nobody in this industry is telling you, from an owner who built it, sold it, and studies it every day.
Thad Paschall started an alarm company with one truck and created over $600 million in revenue.
It was a top-15 company on the SDM 100 for over a decade.
He sold it in a nine-figure exit.
23 years in the alarm business. Now he spends his days on what AI is about to do to it.
He knows what a company looks like when the owner is answering every problem, and which systems make it more profitable, less dependent on the owner, and worth more.
What you get every month
01Included
Your monthly marketing review
Where your next customers are coming from, and where you are losing them, in one report. Your website audit, your Google listing and reviews beside your competitors, whether ChatGPT names you, who is advertising in your market, and how your phones get answered. What moved since last month, the biggest gap, and the next step. The first one arrives within five business days of joining.
What it looks like
Monthly owner review
This month's one priority
ExampleOne thing to handle first, in plain language.
- Who can handle it
- Your office manager
- About how long
- 30 to 60 minutes
- Note to forward
- Written for them, ready to send
What moved
- Reviews+7
- Named by ChatGPT1 of 4
- Calls answered-9%
In the report
- Website audit74
- Google listing and reviews81
- ChatGPT naming25
- Who is advertising60
- How your phones get answered48
Biggest gap
Two of three Saturday calls went to voicemail.
Next step
Ask your last ten customers for a review.
02Included
Twelve checks and tools, run for you every month
We run them. You see the conclusion, not the homework. Every tool is also yours to use any time you want to look for yourself.
Make more sales
10Lead Leak Scorecard
We call your business line three times, at lunch, in the evening and on Saturday, and report who answered, how fast, what your voicemail says, whether a text came back, and what the missed calls are worth.
See the toolMarketing Scorecard
Scores your Google listing out of 100, puts your reviews beside three local competitors, reads your home page, and gives you three gaps with one next step each.
See the toolChatGPT Naming Check
Asks four buyer questions about your city with live search and shows every company that was named, in order, and whether you were one of them.
See the toolWebsite Sales Test
Eight yes-or-no questions a buyer has when they land on your site, each with the exact text or link we found.
See the toolCompetitor Ad Check
Who in your market is running Facebook and Instagram ads right now, for how long, and what the ads say.
See the toolQuote Builder
An itemized customer quote in two minutes, printed to one page: equipment, labor, monitoring, term and total contract value.
See the toolReferral Engine
The text that asks a new customer for one neighbor's name, a postcard that names the street and never the house, a 30-day follow-up, and a tracker.
See the toolWin-Back List
Your cancelled accounts sorted into call-first order, with the opener for each reason they left. Your customer list never leaves your browser.
See the toolReview Request Kit
The text to send within an hour of the job, a printable card with a QR code, the line your tech says at the door, and replies for 5, 3 and 1 star reviews.
See the toolIs Your Website Blocking ChatGPT?
Which AI assistants can read your website, which are being turned away, and exactly where to click to change it.
See the tool
Cut your costs
2Rate Change Safety Check
Before you touch a rate: how many accounts you could lose before a change costs you a dollar, what it nets if they stay, and the letter and phone script if you go ahead.
See the toolService Contract Pricing Calculator
What to charge for a service plan, worked out from your own costs, with your margin across every account.
See the tool
Every one of them is live today. Each new tool we build goes to members first and joins your monthly review at no extra cost.
03Included
One playbook a month
One problem, one fix, sized for a weekend. The things an owner stops seeing after years of running the same company, from someone who has already been through them.
01
How to get named when someone asks ChatGPT for an alarm company in your city.
02
How to put your Google reviews on autopilot.
03
How to find the niche opportunities sitting right next to you.
04
How to run fewer trucks and make more money using AI.
Keep your techs on work that pays instead of service calls a phone can solve.
Call and try it: (737) 339-5541. Tell her your keypad is beeping.
05
How to work less and make more.
06
How to automate your office.
07
How to make sure nobody is cheating you.
04Included
What changed in AI this month, and what to do about it
Thad spends most of every working day inside this. Once a month you get a written report: what changed, whether it matters to an alarm company, what it can save or make you, and what you can ignore. You read it here before it reaches the trade magazines.
05Included
A short video update from Thad every month
No meetings, no webinars, nothing to show up for. A short video you can watch in the truck or skip and read the summary instead. Tell us how you want your updates, written, video or both, and that is how you get them.
06Included
How to position your company to get the biggest number when you sell
You do not do this because you are leaving tomorrow. You do it so the company depends less on you, is worth more, and gives you options. What buyers pay for and what they mark you down for, from someone who has sold one: contracts, cancellation rate, monthly recurring revenue, clean books, and whether the company can run when you are away.
07Included
First in line
Members test every new thing we build before anyone else sees it, and get 20% off everything else we sell for as long as they are a member.
08Included
What you did not know existed
There are ways to get customers that most dealers have never been shown, including one inside Google that most of your competitors are not using. When we find something that can make a real difference in your business, we bring it to you. If we do not think it moves the needle, you never hear about it.
09Included
The industry briefing, every week
What changed in the trade this week and why it matters to an independent, short enough to read in the truck.
After you join
What happens next
- 01
A welcome email, right now
It has your receipt and the cancel link in it. Keep it. That link is how you cancel any time you want.
- 02
The short form on this page
Two minutes. It is what the review is built from, so rough answers are better than blank ones.
- 03
Your first marketing review, within 5 business days
Written in plain language: what your company looks like from the outside, what it misses, and the order to fix it in.
- 04
Your monthly owner report, at the start of every month
What we checked, what moved, the biggest gap, and the one priority, with a note you can forward.
Your own arithmetic
Why it pays for itself
$199 a month is $2,388 a year. Put your own numbers in these and see where you land. None of them are our numbers, and none of them are industry figures.
- Example
One truck roll you did not have to send. You already know what a roll costs you once you count the tech, the van and the hour. Put that number in.
- Example
One account kept at $40 a month for three years is $1,440. $40 × 36 = $1,440.
- Example
A $3 a month increase across 400 accounts is $1,200 a month. $3 × 400 = $1,200.
- Example
One new account you would not otherwise have sold, at $45 a month, is $540 in the first year. $45 × 12 = $540.
Your numbers will be different from these. That is the point. Run yours before you join, not after.
Straight answer on the rest of what we sell
Members see our other products too. the AI 24/7 Sales Machine and the AI 24/7 Support Line. Members get 20% off all of them for as long as they are a member. You are never required to buy any of them, and nothing in The Inside Edge is held back if you never do.
Before you join
Questions dealers ask
Who is this for?
Independent alarm company owners. The owner who sells, installs and monitors, and handles the marketing side after hours. If you run an alarm company and you are the person who decides what gets fixed next, this is built for you.
I do not have time for a membership.
That is who this is built for. There is nothing to attend and nothing to prepare. You fill in one short form when you join. After that we run the checks, send you one short report, and point to the one thing worth handling first.
I already have a website person and vendors. Why would I need this?
We do not replace any of them. We check whether what you are already paying for is doing its job, and give you a clean list to take to them.
I am not trying to get bigger.
Then do not. This is about keeping more of the revenue you already earn, cutting costs you do not need to carry, and having a company that is easier to run. Growth is your call.
Why a small group?
Because the point is information you will not hear at a trade show or from a vendor, and that only stays useful if it is not handed to everyone. We keep the group small on purpose.
What happens after I join?
Four things. A welcome email arrives right away. You fill in a short form on the welcome page: business name, website, phone, where you work, roughly how many accounts you monitor, the panels you install, and the one thing that is bothering you most. Your first owner review comes back within 5 business days of that form, and then you get a fresh one at the start of every month, each with one priority and a note you can forward.
How does the member discount work?
20% off the monthly price of our other products, the AI 24/7 Sales Machine and the AI 24/7 Support Line, for as long as your Inside Edge membership is active. Ask for it when you sign up for one and we apply it.
Can I cancel?
Yes, any time. Use the link in your receipt, or reply to any email from us and we will cancel it for you. There is nothing to call and argue about.
Do I have to be technical?
No. Everything is written in plain language, with the exact steps to follow. If you can send an email and use a phone, you can use all of it.
Is there a contract?
No. Month to month, no setup fee, no minimum term.
Make more salesCut your costs
Make more sales while cutting your costs, without adding another project to your week.
Built for the owner who means to work on the business, but keeps getting pulled back into it.
Membership
The Inside Edge
$199/month
$199 a month. Month to month, cancel any time, no contract, no setup fee.
Secure checkout by Stripe. Cancel any time.