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Free tools for security dealers
Working calculators, not lead magnets. Every one of these comes out of something we wrote about how the business actually runs. Most show you your numbers on the screen without asking for anything first. Three ask for an email before they run.
Getting found
Is Your Website Blocking ChatGPT?
Put in your website address and it tells you which AI assistants are allowed to read your site and which ones are being turned away, plus exactly where to click to change it.
- Your website address
Pricing
Service Contract Pricing Calculator
Work out what to charge for a service plan from your own costs: tech hours, a parts reserve, office time and your markup. Gives you the yearly price, the monthly price, and your margin across every account.
- Loaded labor rate
- Hours per customer
- Parts and office
- Markup
Getting customers
Outbound Marketing Idea Generator
Tell it your trade, your city and your list size and it gives you six to eight outbound moves you can start this week, with the step-by-step on each one.
- Your trade
- Your city
- List size
Getting customers
Lead Leak Scorecard
We call your business line three times, at a weekday lunchtime, a weekday evening and on a Saturday morning, then tell you who picked up, how fast, what your voicemail says, and what the missed ones are worth in a month.
- Your business line
- Calls a month
- Close rate
- Install and monitoring price
Getting customers
Security Dealer Marketing Scorecard
Put in your company, your city and your website and it scores your Google listing out of 100, puts your review count beside the other security companies in your city, and reads your own home page. Three gaps in plain words, one next step each.
- Your company name
- City and state
- Your website
Getting customers
Can Your Website Take a Customer?
Put in your website address and it answers the eight questions a buyer has when they land on you: phone number, tap to call, quote form, price, booking, chat, after hours, reviews. Each answer comes with the exact text or link we found.
- Your website address
Getting found
Does ChatGPT Name Your Company?
Four questions a property owner would actually type, asked today with live web search. You see every company name that came back, in order, and whether yours was one of them. Four draws on one day, not a ranking.
- Your company name
- City and state
- Your website (optional)
Getting customers
Who Is Running Ads In Your Market?
Put in your company and up to three competitors and see who has Facebook and Instagram ads running right now, how long they have been running, and what the ads actually say.
- Your company name
- Your city
- Up to three competitors
Getting customers
Customer Quote Builder
Build a customer quote in about two minutes: pick the system type, put your own prices on the line items, add labor, monitoring and the term, then print it or save it as a PDF. Your customer's details never leave your browser.
- System type
- Your line items and prices
- Labor hours and rate
- Monitoring and term
Getting customers
Install-to-Referral Engine
Turn a finished install into the next one: the text that asks for one neighbor's name, a printable neighbor postcard that names the street and never the house, a thirty-day follow-up, a tracker, and what it's worth on your own prices.
- Your business and town
- What you installed
- The street
- Your install price and monthly rate
Getting customers
Win-Back Call List Builder
Paste your cancelled accounts and it puts them in call-first order, writes the opener for each reason they left, and shows what the list is worth over 36 months. Everything is read in your browser. Your customer list is never uploaded.
- Your cancelled accounts
- Your offer
- Your come-back estimate
Reviews
Review Request Kit
Put in your business name and your Google review link and it writes the text to send within an hour of the job, the email version, a printable card with the QR code, the line the tech says at the door, and the replies for a 5, 3 and 1 star review.
- Your business name
- Your Google review link
- Tech's first name
Pricing
Rate Change Safety Check
Before you touch a monitoring rate, see how many accounts you could lose before the change costs you a dollar, and what it puts in your pocket if they stay. If you go ahead, it writes the customer letter, the phone script and the timing checklist.
- Monitored accounts
- Current average rate
- The increase
- Your own cancel estimate
Pricing
Recurring Revenue Growth Planner
Put in your monitored customers, average monthly rate and last year's cancellations. It shows what cancellations take off your monthly number, how many accounts a year you need just to stand still, and what four levers add without buying a single account.
- Monitored customers
- Average monthly rate
- Cancellations last 12 months
- Your rate, add-on and referral plans
More on the way.
Every time we write something that teaches a number a dealer could run — truck roll cost, attrition, what an account is worth — we build the tool for it and it lands here. If there is one you want, tell us.