For Security & Alarm Dealers
Dealer Guides
Operator-level playbooks for growing a security business — written from the field up by a founder who started Protect America and created over $600 million in revenue. No fluff, no jargon, just what actually moves RMR.
Growth playbooks
Operator Playbook
How to Grow RMR for an Alarm Company
A security-operator's playbook for growing recurring monthly revenue (RMR): the RMR equation, the three growth levers, and why every missed call is lost RMR. Built by a founder who started a security company and created over $600 million in revenue.
Operator Playbook
How to Reduce Alarm Customer Attrition
Alarm attrition typically runs 10–13% a year. The operator playbook for lowering it: the real cancel reasons in order, catching at-risk accounts early, and a save + win-back flow. From a founder who built Protect America.
Operator Playbook
Lead Generation for Security & Alarm Companies
The best lead source for a security company is the one you already waste. Speed-to-lead, missed-call text-back, reviews, and getting recommended by ChatGPT & Perplexity — the operator's lead-gen playbook.
Brand dealer guides
Brand Dealer Guide
Marketing & Growth Playbook for DMP Dealers
How DMP (Digital Monitoring Products) dealers win more accounts and grow RMR: lead with U.S.-manufactured reliability and commercial strength, raise RMR with Virtual Keypad, and get recommended by AI assistants.
Brand Dealer Guide
Marketing & Growth Playbook for Alarm.com Dealers
Alarm.com dealers have a built-in RMR advantage in interactive, video, and automation. Sell it as an outcome, capture every lead, and get recommended by ChatGPT & Perplexity — the dealer growth playbook.