We Asked ChatGPT About 1,882 Security Companies. 92% Never Came Up.

The Numbers

Out of all 1,882 companies we checked, only 151 of them ever showed up as a named recommendation from ChatGPT. That's 8%.

The other 92% — more than 1,700 companies — never came up at all. Not once. Not in any version of the question we asked. If someone in their market turned to ChatGPT and asked who to call for security monitoring, alarm install, or camera systems, these companies simply weren't part of the answer.

That's the headline number: 92% invisible.

Why This Matters More Than It Used To

For most of this industry's history, how you showed up online meant one thing: your spot on a Google search results page. Dealers have spent years optimizing for that — reviews, local listings, SEO.

But the way people search is changing fast. More and more, instead of typing a query into Google and scrolling through ten blue links, people are just asking Google and ChatGPT directly: "who's a good security company near me" or "who should I trust to monitor my house." They get a short, confident answer — sometimes just one or two names.

If your company isn't one of those names, you don't lose a little bit of visibility. You lose all of it, for that search. There's no page two. There's no "we're ranked #7, still seen." You're just not mentioned, and the person asking never knows you exist.

That's the shift this benchmark captured. It's not about rankings anymore — it's about whether you're even in the conversation.

What Separates the 8% From Everyone Else

We didn't find that the 151 recommended companies were simply the biggest or oldest names in the industry. Some well-known regional dealers didn't show up at all, while some smaller, less flashy companies did. What seemed to matter was whether there was enough clear, consistent information about the company circulating online — the kind of information that gives an AI system something solid to point to when it's forming an answer.

Companies that had been mentioned clearly and consistently across the web — in ways that tie their name to what they actually do and where they do it — were more likely to be the ones ChatGPT named. Companies with a thinner or more scattered footprint tended to fall into the 92%.

Checking Where You Stand

This benchmark isn't a one-time curiosity — it's something we track on an ongoing basis. You can see the current public leaderboard of recommended security companies at mostrecommendedhomesecurity.com, updated as we continue running checks like this one.

If you want to know specifically where your own company stands — whether you're in the 8% or the 92% — we built a free tool for exactly that. Head to /audit and run your company through the same kind of check we used for this benchmark. It takes a few minutes, and it'll show you plainly whether AI systems currently recommend you, mention you at all, or skip you entirely.

For an industry built on trust and being the name people call at 2 AM, being invisible to the tools more and more people now use to find that name is a real risk — and it's one you can actually measure, instead of guessing at.

Frequently Asked Questions

What exactly did this benchmark measure?

We checked 1,882 U.S. security and alarm companies to see whether ChatGPT would recommend each one by name when asked who to trust for security services. We recorded whether each company was ever named, and 151 of them — 8% — were.

Does this mean 92% of security companies are doing something wrong?

Not necessarily wrong, but it does mean they currently have little to no presence in the answers ChatGPT gives. That's often a matter of how consistently and clearly their information shows up online, not the quality of their service.

Is this the same as Google search rankings?

No. This benchmark is specifically about whether ChatGPT names a company in its answers, which is a different and newer kind of visibility than traditional search rankings or local listings.

How can I find out if my company is in the 8% or the 92%?

You can run a free check of your own company at /audit, which tests your visibility the same way this benchmark did. You can also see how companies in your space currently rank at mostrecommendedhomesecurity.com.