Free · No signup
The review request you send after every job
To get more Google reviews, ask every customer within an hour of finishing the job, while they are still standing next to a system that works: the tech says one line at the door, a text goes out with the review link, and an email follows for anyone who does not text. Never offer anything in return for a review and never pick who gets asked — write the reply for a one-star the same day you write the one for a five-star, because the reply is read by everybody deciding whether to call you.
Put in your business name and your Google review link. You get the text, the email, the printable card with the square on it, the line the tech says on the way out, and the replies for a five, a three and a one-star — all with your own name already in them.
Four boxes
Two of them are optional. Everything below fills in as you type, and nothing here is saved unless you use the email form at the bottom.
Paste the link and every message below fills in.
Where your review link lives
Search your own business name on Google while signed in to the account that manages the listing, and your Business Profile panel appears with a row of buttons on it — one of them says Ask for reviews (older accounts see Get more reviews).
Press it, copy the short link it gives you, and paste it below; it usually starts with g.page or maps.app.goo.gl and it drops the customer straight onto the star box instead of making them hunt for it.
No listing yet, or you cannot get into the one that exists? That is worth fixing before you send a single text — an unclaimed or duplicated listing is where reviews go to disappear.
Three rules, before anything else
Ask every customer
Every completed job, every time, the same way. The moment it becomes a thing you do when you remember, it stops happening. Put it in the close-out checklist next to collecting payment.
Never offer anything in return
No discount, no gift card, no free month, no entry in a drawing. Google's policy prohibits incentivized reviews and the FTC's rule on consumer reviews covers compensated ones, so this is not a gray area you can be clever inside. A batch of reviews bought with a coupon can be removed, and the profile they came from gets looked at harder afterwards. This is the rule, not legal advice — if you want the legal reading, ask your attorney.
Never pick who gets asked
Asking only the customers you think will say something nice is review gating, and it is against Google's policy whether you do it with software or with a hunch about who to text. Send the same message to everybody and take what comes. The three-star reviews are the ones that tell you what to fix.
Send it within the hour
While the truck is still in the driveway and the system is doing the thing they called you about. The next morning they are thinking about work, and the ask starts to feel like homework. If the tech leaves at four, the text goes out by five.
From the tech
Send it from the tech's phone, while he is still in the driveway.
Hi [first name], it's [your business]. Thanks for having us out today. If the system is doing what you need, would you mind leaving us a review? Takes about a minute: [your review link]
185 characters · 2 messages · replace [first name] before you send
From the office
Send it from the office number the customer already has in his phone.
[first name], [your business] here. Glad we got you sorted today. Honest reviews are how people around here find us - if you have a minute, here's the link: [your review link]
175 characters · 2 messages · replace [first name] before you send
Short one
For a customer who never writes back. Shorter gets read.
Hi [first name] - [your business]. Would you leave us a quick review? One minute, right here: [your review link]
112 characters · 1 message · replace [first name] before you send
Your own wording
Edit it to sound like you. It gets checked as you type for the one thing that can get your reviews taken down.
185 characters · 2 messages
The email version
For anyone who does not answer a text, and for commercial accounts where the person who signs off was never on site.
Subject
Quick favor after today's visit
Body
Hi [first name], Thanks for having us out today. We hope the system is doing exactly what you need it to do. If you have a minute, would you leave us an honest review? It is the main way people around here decide who to call, and every one of them helps a small company like ours. [your review link] And if anything is not right, call us first at [your office number]. We would rather fix it than read about it. Thanks, [your business]
What the tech says at the door
One line on the way out, then he leaves the card. Say it the same way every time and the text that follows is expected instead of odd.
At the door
Before I head out - you'll get a text from [your business] in a few minutes with a link. If everything's working the way you want, a quick honest review really helps us. And if it isn't, call the number on that card first and we'll come back.
He asks every customer. Not the friendly ones, not the ones who tipped. Every one.
The card the tech leaves on the counter
Four to a page on ordinary paper or card stock. Cut them apart, put a stack in each truck, and have the tech leave one next to the panel with the customer's paperwork. The square is the review link, and the same link is printed underneath it so the card still works for somebody whose camera will not cooperate.
How did we do?
[your business]
Point your phone camera at the square. It opens the review box. An honest review takes about a minute and it is the biggest favor you can do us.
[your review link]
If something is not right, call us first. We would rather fix it than read about it.
Print at actual size with margins on. If the square comes out smaller than about an inch and a half across, phones start struggling with it.
The square on the card is your review link and nothing else. There is no redirect and no tracking on it — a customer who scans it lands on your own Google listing.
Paste your review link above and the Print button turns on.
[your review link]
Replying to what comes in
Reply to every one inside a day. The reply is not for the person who wrote it — it is for the next customer reading the page, deciding whether you are the kind of company that gets defensive in public.
Five stars
Short
Most five-star replies are too long. Name a person and stop.
Thank you. That means a lot to a small crew. Call us any time you need us.
With a detail
Pick one thing they mentioned and repeat it back. It reads like a person wrote it, because one did.
Thanks [first name]. Glad [the thing they mentioned] worked out. If anything ever beeps at two in the morning, you have our number.
For a long-time customer
Say how long. It tells everybody else you keep customers.
Thank you [first name] - and thanks for staying with [your business] all these years. Call us any time.
Three stars
Ask what would have made it a five
A three-star review is the most useful one you will get. Ask the question in public and take the answer in private.
Thanks for taking the time, [first name]. Three stars tells me we got part of it right and missed something. I would like to know what the miss was - would you call me at [your office number]? I will fix it if I can.
When they already said what was wrong
Acknowledge it, say what you are doing about it, and do not explain yourself.
Thank you for being straight with us. You are right that [the thing they raised] should have gone better, and we have changed how we handle it. If you want to talk it through, I am at [your office number].
One star
The only one-star reply you need
No argument, no version of events, no detail about them, and a phone number. Nothing here confirms they were ever a customer, because that is theirs to say, not yours.
I am sorry you had this experience. I would like to hear the whole thing and put it right. Please call me at [your office number] and ask for the owner - I will pick up.
When you do not recognize the name
Still no argument. You can say you cannot find the visit without calling anybody a liar.
I am sorry - I want to get to the bottom of this and I am not finding the visit on my end. Would you call me at [your office number]? Whatever happened, I would rather hear it from you than guess.
The one-star reply never argues, never confirms one detail about the customer or their system, and always gives a phone number. Whether they were ever a customer is theirs to say in public, not yours.
A review that arrives at nine at night usually comes with a phone call the next morning. Our AI 24/7 Support Line answers that one.
Call and try it: (737) 339-5541. Tell her your keypad is beeping.
How to ask every customer for a review
- 1
Get your Google review link
Search your own business name while signed in to the account that manages the listing, press Ask for reviews on the Business Profile panel, and copy the short link. It usually starts with g.page or maps.app.goo.gl.
- 2
Put it in the close-out checklist
Right next to collecting payment. Asking every customer every time is what makes this work; asking when somebody remembers is what makes it stop.
- 3
The tech says one line at the door
He tells them a text is coming with a link, that an honest review helps, and that if anything is not right they should call the number on the card first.
- 4
Send the text within the hour
While the truck is still nearby and the system is doing the thing they called about. Replace the bracket with their first name and send.
- 5
Email anyone who does not answer
One follow-up, a few days later. On a commercial account, send it to whoever signs off rather than whoever met the tech.
- 6
Reply to every review inside a day
Five stars get a short thank-you that names the tech. Three stars get a question. One star gets no argument, no customer detail, and a phone number.
The rules that keep the reviews you earn
Ask every customer
Every completed job, every time, the same way. The moment it becomes a thing you do when you remember, it stops happening. Put it in the close-out checklist next to collecting payment.
Never offer anything in return
No discount, no gift card, no free month, no entry in a drawing. Google's policy prohibits incentivized reviews and the FTC's rule on consumer reviews covers compensated ones, so this is not a gray area you can be clever inside. A batch of reviews bought with a coupon can be removed, and the profile they came from gets looked at harder afterwards. This is the rule, not legal advice — if you want the legal reading, ask your attorney.
Never pick who gets asked
Asking only the customers you think will say something nice is review gating, and it is against Google's policy whether you do it with software or with a hunch about who to text. Send the same message to everybody and take what comes. The three-star reviews are the ones that tell you what to fix.
That is the rule as Google and the FTC write it, not legal advice. If you want the legal reading for your own company, ask your attorney.
Questions dealers ask
- Can I offer a discount for a review?
- No. Google's policy prohibits incentivized reviews and the FTC's rule on consumer reviews covers compensated ones. Reviews bought with a coupon can be removed, and the profile they came from gets more scrutiny afterwards. Ask for an honest review and offer nothing in return. For the legal reading on your own situation, ask your attorney.
- Should I only ask the customers I know are happy?
- No. Picking who gets asked is review gating and it is against Google's policy however you do it — with software or with a hunch. Ask everybody. A profile with a handful of three and four-star reviews mixed in reads like a real company; a wall of nothing but fives reads like it was bought.
- What do I do about a review I think is fake?
- Reply the same way you would to a real one-star: no argument, no detail about any customer, and a phone number. Then report it through your Business Profile. Fighting it in the reply box only makes the reply the thing people read.
- Should I text or email?
- Text first, because it gets read in minutes and the link is one tap away. Email is the follow-up for anyone who does not answer the text, and it is the better option for a commercial account where the person who signs off is not the person who was on site.
- How many reviews do I need?
- There is no number we can honestly give you — it depends on who else is in your town and what they have. What we can tell you is that a steady trickle beats a burst. Twenty reviews that arrived over a year read better than twenty that arrived in a week.
Asking is the easy half.
The hard half is doing it after every job for a year, replying to every review inside a day, and keeping the listing itself correct while you are out on a truck. That is what Local SEO for Security Companies does: your Google listing fixed and kept current, pages for every town and service you cover, reviews requested and replied to, and a weekly check of what Google and ChatGPT say when a buyer in your town asks who to hire. It is $497 a month for one location, plus $197 a month for each location you add, with a 3-month minimum.
Call and try it: (737) 339-5541. Tell her your keypad is beeping.
While you are here: turn the same finished install into a neighbor. Same visit, same truck, one extra ask.